Posted onSeptember 22nd, 2008 byadministrator

This past Summer, Google had implemented a NEW feature called Automatic Matching that is automatically implemented on many campaigns without permission.

Here is what Google said:

I’m excited to tell you that you have been selected to participate in a beta for our new Automatic Matching feature which will be starting on February 28th. Automatic Matching automatically extends your campaign’s reach by using surplus budget to serve your ads on relevant search queries that are not already triggered by your keyword lists.  By analyzing the structure and content of your website and AdWords campaigns, we deliver more impressions and clicks while maintaining your current CTRs and CPCs.For example, If you sold Adidas shoes on your website, Automatic Matching would automatically crawl your landing page and target your campaigns to queries such as: “shoes” “adidas” “athletic”, etc., and less obvious ones such as “slippers” that our system has determined will benefit you and likely lead to a conversion on your site.Be assured that automatic matching will try to never exceed your budget. If you’re already meeting your daily budgets, automatic matching will have a minimal effect on your account.

7 days ago, Google removed this feature for undeclared reasons. Probably a smart move on their part as Google, without permission would be responsible for spending $millions without advertiser permission. Many advertisers noticed decreases in business and lowered Conversion figures as it produced irrelevant searched from false search queries.We spent a great deal of time educating the advertisers that it would not be wise to leave this feature on. The biggest concern was that advertisers were losing out on clicks. A rough education dispensing the differences between click and conversion quickly brought light to the table and reassured advertisers that the leaving the feature off was a smarter decision.Google constantly implements new beta testing inside the Adwords program. Keyword Search Pros will continue to monitor these changes and see which ones provide value and which ones need to be left alone.

This entry was posted on Monday, September 22nd, 2008 at 2:56 pm and is filed under Match Settings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.