SMART Advertising in the Great Recession

Posted onMarch 5th, 2009 byadministrator

In the course normal of my business day, as a consultant for one of the most successful Adwords “Authorized” Companies in Los Angeles, CA., I find myself speaking with upwards of 30-50 advertisers, many of which report the unfortunate encumbrances they have been entertaining over the past few months. They tell me how they are not quite seeing the returns they’re accustomed to through Google advertising and how investing in their campaigns’ effectiveness could not imaginably make them more effective or improve their sales numbers. It’s my job to get in their face and tell them that they can and that we are everyday.

In these interesting times, we find ourselves in a time that is often compared to the Great Depression of the 1930s. Every day, we see the news channels shoving images of a broken economy down our throats. The stock market crash, the real estate market plunge, the auto industry bailouts, and the federal deficit increasing to unfathomable numbers are all indicators that we are approaching difficult times. Online consumer and business research and spending seems to be an area of great concern for internet advertisers as many of us look toward this type of budgeting to sustain cash-flows and profitability in our companies..

Although many businesses are being sent packing, it is time to actually get some conscious insight to some of these conditions so that we can take advantage of the internet advertising opportunity before us. That’s right! I said “OPPORTUNITY.”

I was reading an article today entitled Are We Sure About Pending Collapse of Ad-Supported Internet? by Svetlana Gladkova. Several interesting points are mentioned that might help shape the way you think about your Google Advertising. One of the first things mentioned is how people perceive the market to be. Businesses are affected by consumers and other businesses looking to cut back on any unnecessary expenses (coincidently advertising as the first of many.) And this preselected concept forces advertisers to jump to the sure conclusion that EVERYONE will stop spending ALL their money in EVERY industry. Gladkova decided to do some research to look into the actual status of our present condition and was surprised at what she found. She realized that the condition was really not that bad at all. It was actually better off than it was before.

Below is some opportunistic advice to consider when allocating for an online marketing management budget.

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