October 31st, 2009 by
Barry Schwartz
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October 30th, 2009 by
Frank WatsonICANN announced it will start allowing domains to be registered using non-Latin characters (English etc.) starting Nov. 16. The news was released during a meeting in Seoul on Friday, Reuters reported.
The news is important as it will see the registration of thousands if not millions of language specific domains. Previously, all domains were basically in English - not quite appropriate for a world wide web.
As the Independent noted:
"Considering it is known as the "World Wide web", the internet's reliance on the English language has long been maligned as a hangover from the web's beginnings as a communications tool for the US military."
"100,000 new characters are expected to be added, in a multitude of languages including Mandarin, Russian and Hebrew," according to the Independent.
No doubt there will be a stampede to register domains like the Oklahoma Land Rush of the the appropriatedly named "Unassigned Lands."
This move also shows a loosening of US control over ICANN and "most striking about the development is the symbolic shifting of power underpinning the web, which comes at a time that America's economic power around the world is diminishing. With Chinese web users now outnumbering their American counterparts, commentators will see this change as another step in the gradual de-Americanisation of the internet."
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October 30th, 2009 by
administratorJoin us along with the best and brightest in digital advertising, Nov. 4 to 6
Another week, not just another conference in New York.
If AdWeek is the stately Rolls Royce of advertising conferences, ad: tech is definitely James Bond’s Aston Martin, complete with picture phone, ejection seat, smoke screen and laser beams hidden in the fenders. At ad:tech, the best minds in the next generation of digital advertising—brands, agencies, publishers and service providers—come together to share knowledge, network and do business. In keeping with the James Bond theme, this conference even boasts a keynote by an actual Knight of the Realm.
And, of course, we’ll be there. (Hey, we invented this industry, remember?)
What: ad: tech, New York
Where: Javits Convention Center, 655 West 34th Street, New York, NY
When: Nov. 4 to 6, 2009
Why: Because your business is worth it!
Yahoos to look for and listen to include:
Wednesday, Nov. 4
3:10 to 4:00 p.m.
Ramsey McGory, V.P., U.S. Partnerships
“So Many Networks, So Little Time”: Ramsey and other experts offer actionable advice on how to best leverage digital networks.
Thursday, Nov. 5
2:10 to 3:00 p.m.
Becca Paoletti, Director, Video Strategy
“Online Video Industry Forum (hosted by the IAB Digital Video Committee)”: Becca and fellow panelists offer insights on where digital video is headed, and how you can get the most out of it.
4:10 to 5:00 p.m.
Dave Zinman, VP and General Manager, Display Advertising
“What’s Wrong (and What’s Right) with Digital Display Advertising?”: Dave and others share insights for advancing digital media to drive business results.
4:10 to 5:00 p.m.
Dev Patel, VP, North America Region Custom Products and Solutions
“The Science of Targeting”: Dev and friends show how you can turn data into scalable, actionable insights.
And there will be lots more going on. Be sure and swing by our booth in the Exhibit Hall and pick up your decoder ring (or maybe just a flashing Yahoo! bouncy-ball).
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October 30th, 2009 by
Greg JarboeLast month, after watching HostingYourParty, which told people how to host a Microsoft Windows 7 House, I asked: If you create something so bad that it goes viral, is it a public relations disaster?
Today, after watching "Warren Buffett is Bullish on America's Future, but Says That a Full Economic Recovery Will Take a While," I'll ask a different question: If you create something so good, is it a video marketing triumph even if it doesn't go viral?
In the video, Cathy Baron Tamraz, President and Chief Executive Officer of Business Wire, a wholly owned subsidiary of Berkshire Hathaway, interviews Warren Buffett, Chairman of Berkshire Hathaway Inc.
Okay, so not every company has the "Oracle of Omaha" as its chairman. But every company has a chairman, CEO or president who their customers, stockholders and the media want to hear from.
Yes, yes, you can always insert a quote from Le Grand Fromage in your next press release. But, imagine inserting a video interview as well.
You'll find the Business Wire press release was posted yesterday. It is entitled, "Warren Buffett is Bullish on America's Future, but Says That a Full Economic Recovery Will Take a While."
And attached to the press release is the video below.
So, even if 590,000 people don't view it in the next three days, I still found it compelling.
Oh, speaking of 590,000 views, that is what a demonstration of Google Maps Navigation (Beta) has received in the past three days. You can see it below.
Okay, okay, so most companies don't have brand names that are verbs as well as nouns. But every company has products that its customers, shareholders and other stakeholders want to hear about.
So, do these videos have anything else in common? They aren't funny, which also makes me think: Why isn't your company using video marketing?
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October 30th, 2009 by
Greg Sterling
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October 30th, 2009 by
Matt McGee
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October 30th, 2009 by
Barry Schwartz
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October 30th, 2009 by
Inside AdWords Group
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October 30th, 2009 by
Matt McGee
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October 30th, 2009 by
Barry Schwartz
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