Google on the Move with PPC Managenent Test Betas: Keyword Search Pros to Help

Posted onOctober 26th, 2009 byadmin

Mountain View, CA –October 25th, 2009- It seems Google is on the move with some new Adwords features coming out and there is no sign of slowing at the Northern California Googleplex Campus in Mountain View. Here, Google engineers have been working on new Adwords interface betas which help make the experience for users quicker and easier. They will also provide more intuitive PPC management processes so Adwords advertising customers can more effectively gain access to vital campaign aspects they would not have been able to before.

Some of new features recently released by Google have included performance graphs, campaign tree visibility, in-line editing, and newer content management systems. These changes were implemented soon after the entire Adwords interface was transformed earlier this year.

(left to right) Peter Dulay, Damon Wang, and Vicken Balian

Alongside Adwords Technicians, members from Keyword Search Pros, a Los Angeles PPC management firm, technical assistance team and director, Peter Dulay visited the campus last week to assist Google in testing some of Google’s newest beta functions. Due to non-disclosure agreements, KSP could not comment on the basis of their testing. However, one member said quote, “Adwords advertisers are in for a real treat soon.”

Last week, Google Adwords released new features in the Adwords API (Asynchronous calls, keyword and placement ideas, and location extensions preview) and Analytics updates (new engagement goals and analytics intelligence).

Google released a Search-based Keyword Tool (SbKT) last June that allows advertisers to search for highly effective keywords by extracting various pieces of relevant content from their websites. Then the tool prompts a list of recommended keyword suggestions based on that content. Because Google’s pricing structure is quality score based on landing page relevancy, using keywords from the list would more likely to produce higher quality scores and lower costs per click.

One of Google’s largest full-effort strategies surrounds and display segment of the content network and Adwords Display Ad Builder Program. Now with Display Ad Builder, available in Adwords, advertisers can create their own animated, video, and banner advertisements themselves and post them directly to the content network immediately.

Keyword Search Pros proactively offers display advertising services as a value added portion of their PPC advertising service. They also continue to work closely with Google in developing the total offering to advertisers looking for display channels in Google’s Network.

It is unclear at this point as to the full scope of what is to be expected from Google Adwords in 2010, but one thing is sure; change. Keyword Search Pros has been at the top of the list to aid advertisers in adjusting to the changes. It for certain that Google’s algorithm will continue to evolve in the foreseeable future.

Keyword Search Pros Undergoes 2009 PPC Management Makeover to Capture 2010 Market

Posted onOctober 12th, 2009 byadmin

Keyword Search Pros get a new 2009 makeover to cater to information hungry advertisers. New develops will continue into 2010.

Los Angeles, CA-October 11th, 2009-The Los Angeles PPC management company, Keyword Search Pros Inc., has just launched its new website as of this month after a 9 month effort to restructure the agency’s value proposition to advertisers. The new company structure positions KSP as more or less an authority and resource for advertisers of any size by offering free educational tools and tutorials free to the public.

Senior Operations Manager, Aaron Putnam says “It’s been a long effort this year to put this together but well worth it. Our new site is giving PPC managers what it takes to maximize the performance from an internal standpoint. We know we can help a lot in this field.” Putnam continued on to mention that KSP’s new marketing program was still in its infant stages and that it would take a long time to root itself into the internet advertising industry.

A compliment to Keyword Search Pro’s already well structured PPC advertising service, the new plan is already receiving a more than positive response from the online community.

Keyword Search Pros’ CEO and Director, Peter Dulay stated after a press conference last Tuesday that, “We figured that most advertisers try and do what we do but without any help or guidance. This program is set up to provide that exact help they need. And if they don’t have the time to do it themselves; heck, they can hire us to help.” He concluded, “We’ve got a good foundation with the website and all but there is still a long road ahead.”

The website: http://www.keywordsearchpros.com is set up not only as a company service reference but as a tool for all advertisers. In depth how-to tutorials coupled with insightful tips and advice is found in the Blog section of the site and more tools and links can be accessed from the Resources page. The same eBook, Guide To Better Understanding PPC is still a web favorite and is downloadable from most any page. Keyword Search Pros have also added several multi-media facets including Twitter and Facebook and suggest that their new Keyword Search Pros YouTube channel will be accessible by year’s end.

Some of KSPs SEM management core services include keyword research, ad testing, and bid management. KSP is strongly involved in display and banner advertising now and expects it will add video ads to its tool belt Q1 of 2010.

SEO- Search Engine Optimization is one area of focus for KSP, however Dulay stated, “SEO is not as popular right now because advertisers are more concerned with investing into marketing that creates immediate returns.” Despite Dulay’s take on advertisers asking for SEO/SERM services, KSP is rapidly gaining high ranking on the search engines for some key search terms.

6 Adwords Tips in your PPC Management this Holiday Season

Posted onOctober 9th, 2009 byadmin

The holidays is right around the corner; some people might start their shopping as early as Halloween to avoid the hassle. Since consumers turn to the Internet for about almost anything, including their shopping needs, it’s important to maximize your online exposure. Businesses and companies should grab this great opportunity for their products or services to known in the Internet. You don’t have to shell out more money to entice holiday shoppers than you have to; all you have to do is optimize your site to target people looking for a specific product or service that your company offers.

During the holidays, your Adwords account should be optimized to attract a broader audience; this will bring your ROI to a whole new level. The expertise of a qualified PPC management company will get your site running for you through proper AdWords management.

Is your PPC campaign mobilized toward the holiday season? Get your PPC campaigns set and ready to go for the holidays; missing out on the extra holiday traffic can be damaging to your online advertising investment. Here are some tips to help you run a successful Adwords management campaign for the holiday season.

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