Google Analytics Adds Six Languages

Google Analytics is now available in six additional languages. They are: Bulgarian, Catalan, Greek, Lithuanian, Slovak and Vietnamese. The total number of languages available in Google Analytics is now 31.

If you wish to switch languages in Google Analytics, simply look for the language menu in the top right corner of the login page.

Apple CEO: Google Wants To “Kill The iPhone”

According to a hearsay report in Wired, Steve Jobs allegedly said the following at an internal town hall meeting for Apple employees regarding the iPad: We did not enter the search business, Jobs said. They entered the phone business. Make no mistake they want to kill the iPhone. We won’t let them, he says. Someone else [...]

....

Irony: You Need A Map To Find Google Street View On The iPhone

We came to a strange realization on Friday at SEL headquarters: Google Street View is terribly unintuitive on the iPhone. As Danny Sullivan suggested, you practically need a map to find it. For those of you with an iPhone or iPod Touch who know how to use Street View already, move along — there’s nothing [...]

....

Ad News and Views from Around the Web

Quantifiable creative; blogging enhances SEO; search surges; kids more plugged in than ever; celebrating Guy Day, and more

Three simple steps to better creative
Let’s face it, a lot of agency creatives like to blather on about “inspiration” and the “creative process.” But, says iMedia Connection blogger, Robert Boman, (who is also Javelin’s Interactive Creative Director), “Marketing is a profession, not an art show. Your work’s got to be far more than just eye candy. It needs to be smart. It needs to be trackable.” He offers a handy, three-step process for creating measurable marketing.

Survey says: Blogging enhances SEO
Writing on TopRank’s Online Marketing blog, Lee Odden reveals the results of a TopRank survey that asked 326 marketing pros if they thought blogging had a positive effect on their SEO. Most did. In fact, more than 87 percent of respondents said blogging had “successfully increased measurable SEO objectives.” A common reason why some companies don’t blog or quit blogging? Resources.

Search usage jumps 50% in one year
According a new PC World report, Web search jumped a full 50% from 2008 to 2009. In fact, last year there were more than four billion searches each day. “We knew this was going to happen,” says Tribble Ad Agency blogger TheFounder, “and it’s going to get bigger and bigger for quite some time. Search has become the definition of marketing and advertising.” All true, but you heard it here first.

The 10 habits of highly effective CMOs
You’ve probably heard of the perennial self-help bestseller, “The Seven Habits of Highly Effective People.” But what’s it take to be a top Chief Marketing Officer? Jim Stengel, the highly effective former global marketing officer at Procter & Gamble, offers 10 tips, for free.

Kids: Plugged in or couch potatoes?
A new study by the Kaiser Family Foundation finds that kids aged 8 to 18 are more plugged in now than ever, spending 7 ½ hours a day, or nearly 53 hours per week, with electronic media. How does that daily usage break down by media and minutes?

• TV: 270
• Music: 151
• Video games: 73
• Mobile phone chat: 33
• Texting: 90
• Computing (non school): 89

Creative Spotlight: Bye, Guy
Today’s Creative Spotlight is not about a piece of creative. It’s about a creative. Legendary ad man and Chiat/Day co-founder, Guy Day, who brought us such compelling creative as Apple’s infamous “1984″ Super Bowl spot, has died. He was nearly 80 years old. Hats off to one of advertising’s greats.

Here’s a clip of the original “1984″ ad. For those old enough to remember, it was just about the darndest ad anyone had ever seen on TV up to that point. Enjoy. And thanks, Guy.

(Logic-Creative image by RabiD Son, via Flickr, CC 2.0)

—Michael Mattis

 

Google Publishes 5 Privacy Principles

In honor of yesterday's International Data Privacy Day, Google published its five privacy principles. They are:

1. Use information to provide our users with valuable products and services. Search history informs personalized search, but users can opt-out.
2. Develop products that reflect strong privacy standards and practices. For example, you can chat on Google Talk "off the record" so the conversation isn't saved.
3. Make the collection of personal information transparent. Last year, the Google Dashboard was launched to show you what info Google is collecting on you.
4. Give users meaningful choices to protect their privacy. You can report privacy issues related to Street View. Google often blurs faces, for example.
5. Be a responsible steward of the information we hold. Google doesn't sell data to other companies.

You can view the published web document on Google's privacy principles here.

Delicious Updates Viewing Options; Adds StumbleUpon-Like Feature

Social bookmarking site Delicious has updated the ability to filter viewing options - plus added a new way to browse your bookmarks that is very StumbleUpon-like.

First up, there's a new display options menu tucked into the top right corner of your bookmarks display. This is for when you're viewing "My Bookmarks" - not on the main page. Here's what it looks like:

Delicious also gave the option menu treatement to the tags section on the right sidebar in "My Bookmarks."

Last but absolutely not least, there's a new option to "Browse these bookmarks." Again, this is for your own bookmarks. When you click it, you're taken to the most recent bookmark - but there's a toolbar frame across the top. Click arrows to browse through your bookmarks. This is very much like the new StumbleUpon - except your just browsing your own bookmarks. It will be interesting to see if Delicious expands this capability to truly compete with StumbleUpon in the future.

Look for the "Browse these boomarks" link in a blue box in the top right corner:

Here's one of my bookmarks with the Delicious browsing frame at the top (click to enlarge):

Connect with me on Delicious, screen name nlj.

Good Bye Winter, Hello Santa Clara. PPC Marketer’s Dream Agenda

I suppose the next best thing to dreaming about leaving the cold New Hampshire winter is to actually do it! Can’t think of a better way to toss off winter blahs than with a few days at SMX West. Agenda Item #1 – Monday, Monday I am planning to get in early on Sunday [...]

....

Yelp Ratings Appear In Google AdWords

I received a screenshot in email of an AdWords ad for a San Diego auto repair shop that featured Yelp ratings (and a link to the Yelp review) in the AdWords copy. Here’s a screen of the ad: Detail: Google has been making AdWords richer, with product images and maps (and so on) in the ad copy: However [...]

....

Microsoft Earnings Beat Estimates Online Services Post Loss, More On Bing And The iPhone

Microsoft had a “blow out” quarter in which it saw $19.02 billion in revenue, a 14 percent increase from $16.63 billion in the same fiscal quarter a year ago. This was largely about the success of PC OS Windows 7. That’s the story: people like it and are buying PCs. Everything else is a bit [...]

....

Goojje, A Google China Knockoff

The Chosun Ilbo reports a new Google China has launched, a knockoff, named Goojje.com. It was made in response to Google saying they may have to shut down their Google.cn search engine a few weeks back. It is a basic search engine, not affiliated with Google in anyway. It does however play on the [...]

....