When is the Best Time to Send Marketing Emails and How Often?

Posted onJanuary 28th, 2010 byadmin

It’s really quite amazing how important email marketing has become over the years. More recently we have seen a greater majority of our advertisers participating in some form of routine email marketing program. Before when we would ask, many would tell us they were busy enough from their main marketing campaigns and that email wasn’t necessary. Then the recession set in.

Perhaps a blessing in a terrible disguise, the recession (and increased awareness) forced a lot of advertisers to think more carefully about their entire marketing endeavors and what would increase return with little investment. At the top of the list was email. Email marketing seems to take up more time than it does money. So after spending your valuable time putting together the email piece, how do we make sure we are effective in delivering it?

Aside from asking what to send, the 2 common questions we get are:
1. How often should we send emails?
2. When is the best time to send emails?

They are great questions and although you are likely to see what works better over time, it’s usually good to take some perspective if you haven’t tried other frequencies or times lately. Here are some points you might consider:

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Google Is On The Move Again. Are You Coming?

Posted onJanuary 6th, 2010 byadmin

Google Caffeine and Google Merchant Center is Stirring Up the Pot for Advertisers.

When it comes to Google Search, it becomes increasingly obvious that it’s evolving faster than ever. Advertisers who make a living from either natural search or paid search (or both) are now being forced into evolving with it. If you haven’t done anything NEW with you search marketing in the last year or so, you’re probably in for a rude awakening. Google Caffeine 2010 and the new Adwords updates are basically what’s taking off and leaving lazy, conventional advertisers in the dust.

Caffeine is the name of Google’s new method of ranking websites that has been in beta since last summer and has been tested on at least one of their known datacenters on IP: 209.85.225.103 since then. With it, come some new changes in how Google prioritizes websites. This week, Google is said to be officially rolling out the new changes on a permanent level. At this time, we will be conducting thousands of keyword tests to update ourselves on what strategies we will take to leverage these changes.

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