Admitting Role In Google Anti-Trust Complaints Microsoft Complains Of Google “Lock In”

Responding to Google’s aggressive assertion that Microsoft is behind many of the anti-trust complaints that have been leveled against Google in the recent past, Microsoft in a blog post by Vice President and Deputy General Counsel Dave Heiner essentially says “get over it.” Google claimed that Microsoft was directly or indirectly responsible for the anti-trust complaints [...]

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David Meerman Scott updates The New Rules of Marketing and PR at SES New York 2010

David Meerman Scott, the author of "The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition" will be giving the opening keynote at SES New York 2010.

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Talk About A-Plus

Yahoo! at San Francisco’s 4A conference

Did you ever see the 1950 classic “All About Eve?” In it, Bette Davis plies the classic line, “Fasten your seatbelts, it’s going to be a bumpy night!”

Well Sunday, Feb. 28 begins the 4A Conference at the Union Square Hilton in San Francisco. At this fab confab, advertising’s best will appear and show off their newest and most fabulous wares. It promises to be a bumpy but fantastic conference, one full of surprises.

As the 4A the website says, it’s a chance for advertisers and agencies to “Collaborate with and ask questions of one another. Listen to leaders who have first-hand experience in transforming their own businesses to meet the emerging needs of a new era. Be a part of the bigger picture, the solutions to the time-consuming age-old questions of monetization and evolution.” That sounds pretty good. We can’t wait.

Here’s the up-shot on the Yahoo! down-low:

Sunday, Feb. 28

• 6:00 to 7 P.M: Opening Night Reception Sponsored by Yahoo! — Cityscape Room, Hilton

Monday, March 1

• 10 A.M: Carol Bartz, Transforming Yahoo! — Continental Ballroom, 2nd Floor
  Noon to 7 P.M: Yahoo! Transformation Lounge — Free custom lattes and live storyboard artist, lobby level
• 5:30 to 7 P.M: Cocktails in 4A’s Transformation Lounge (which includes a special Yahoo! space)
  7 P.M to 10 P.M: Dinner in Continental Ballroom sponsored by Microsoft

Tuesday, March 2

• 8 A.M. to 6 P.M Yahoo! Transformation Lounge Open — Free Custom lattes and live storyboard artist

Can’t be there? No problem. We will be, live blogging the events, tweeting and posting to the Yahoo! Advertising Facebook page.

—The Team

Leftovers: A Blizzard of Search News

12 updates to read over a lazy weekend.

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Yahoos at SMX West

Attending the SMX confab in Santa Clara next week? Check out our line-up of speakers and panelists

It’s no secret that we Yahoos are big fans of Danny Sullivan—the smooth jazz of SEO—and his Search Marketing Expo conference series. Next week, March 2 to 4, SMX West convenes at the Santa Clara Convention Center in (where else?) Santa Clara, Calif. Come check out what Danny has to say, and all the tips and trick that can help you be a better search marketer.

Of course, Yahoo! will be present at booth 216. We’ll also be giving away coffee in Yahoo!-branded mugs, as well as other fun tchotchkes, at our own coffee cart. We’ve also got a fabulous line-up of Yahoo! speakers to answer your questions about such hot-button topics as the Yahoo! and Microsoft Search Alliance.

Tuesday, March 2, 2010
9:45 A.M. o 10:45 A.M.
Location: A1
Real Time Search & The Major Search Engines
Yahoo! Speaker:
Ivan Davtchev, Senior Product Manager, Yahoo! Search

Wednesday, March 3, 2010
1:30 to 2:45pm
Location: TBD
Search Meets Display, Display Meets Search
Yahoo Speaker:
David Oliveira, Regional Vice President Sales, Yahoo!

4:45 P.M. to 6:00 P.M.
Location: TBD
Ask the Paid Search Reps
Yahoo! Speaker:
Tomaso Pozzi, Product Manager, Yahoo!

Thursday, March 4, 2010
9:00 A.M to 9:45 A.M.
Location: A1
Keynote – The State of the Search Union
Yahoo! Speaker:
David Roth, Director of Search Engine Marketing, Yahoo! Inc.

10:00 A.M. to 11:15 A.M.
Location: A3
Bringing SEO In House: How To Be Successful!
Yahoo! Speaker:
Laura Lippay, Director of Technical Marketing, Yahoo!

11:30 A.M. to 12:30 A.M.
Location: A1
Ask The Search Engines
Yahoo! Speaker:
Arnab Bhattacharjee, Senior Director, Yahoo! Search Technology and Engineering, Yahoo!

Hope to see you all there!

—The Team

More Google Legal Woes: Buzz Lawsuit and EU Regulation

Smells like Microsoft spirit.

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Gold Medal of Search: Who Has the Best Olympic Results?

Tell us your favorite search engine for Olympic information.

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Google Adds Location to Search Options Panel

Move is latest in location-based features for the search giant.

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Google’s Street View Finds More Trouble In Europe

In a letter earlier this month, members of the European Union’s data protection group urged Google to make changes to its Street View mapping/photo service and warned that Google might be breaking EU laws. According to Bloomberg News, the letter from the Article 29 Data Protection Working Party asks Google to store unblurred Street View images [...]

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Yes, More Are Seeing A New Google Look-And-Feel

We’re getting more and more reports from readers who are seeing a “new” Google look-and-feel for its search results. This is a three column design that Google’s actually been testing for some time. That testing appears to be accelerating. Google Tackles Its “UI Jazz” Problem, Tests Streamlining Search Options Feature is our story from [...]

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