Keyword Search Pros Inc. is a Los Angeles based internet marketing firm maximizing advertising efforts through SEM (search engine marketing) management for medium to large companies. The association of KSP has been working in search marketing since 2003. Founded by CEO and Director Peter Dulay, KSP began only as a Pay-Per-Click (PPC) advertising firm that managed small to medium size companies for several years before expanding into additional services and larger advertisers. Today, KSP offers search engine optimization (SEO), search engine reputation management (SERM), social network setup and consultation, and web development in addition to PPC services, managing over $12million in annual advertising spend.
As a privately-held company, Keyword Search Pros has grown consistently by creating a time-tested and proven protocol modeled after Google Adwords and Webmaster “Best Practices. The company has maintained its reputation among its loyal customers and associates for its unaltered determination to maximize advertiser revenues and return figures year after year.
About the Relationship with the Company
KSP specializes in the relationship of the business. Every advertiser receives a designated technician for each advertising area of their marketing campaign. Many advertisers have a team they work with as it takes more than one individual to maintain the extensiveness of a very large program. Working with the same people on a day-to-day basis fosters the right bond between KSP and its clients. They won’t have to talk to new voices or reestablish new rapport and understanding about campaign specifics. It’s a relationship, based on trust and built to last.
KSP educates every advertiser in every aspect of their campaigns. It’s important to know what technicians are doing but it is more important in know why they do what they do. This is where the real value is. Technicians extend their availability to keep managers and business owners involved in their account. This not only develops the highest levels of trust, but it also provides valuable feedback to the technician that is utilized in the strategies and decision making of the entire program.
The team at Keyword Search Pros is always kind and invites anyone to sit in on a free evaluation of their campaign. Those that do, whether or not they enroll in a KSP program, walk away with a stronger awareness of their position on the search engine arena.