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Festivus Here “THIS WED” at Keyword Search Pros

Posted onDecember 16th, 2013 byadmin

Every year, a good friend and past KSP employee, Patrick Horne, put on an event where we pack lunch bags full of food and they go distribute them on the streets of LA (in various parts) to people who might need a clean meal. Last year they hand-packed over 600 lunch bags. More Pictures Can be Found Here on Our FB Site:
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Google Enhanced Campaigns is a Flop.

Posted onJuly 26th, 2013 byadmin

doomAlmost a doomsday of sorts, July 22nd was supposed to be the endgame for advertisers perpetrating around without having upgraded their Legacy campaigns to Enhanced. Google has been warning advertisers since late February that an automatic upgrade would happen for all Adwords campaigns sometime in June. As suspected, the official date (July 22) was released at this year’s Ad-Tech in San Francisco. Google stated last Monday (Doomsday) that 6 million Legacy campaigns had already been upgraded to Enhanced, accounting for nearly 75% of all active campaigns.

So as the remaining 25% or 2 million active campaigns did not actually convert on Monday; what the heck did happen? …(cue crickets)…. Read More »

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Slideshare on Enhanced Campaigns

Posted onApril 12th, 2013 byadmin

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Enhanced Campaigns: Major Update by Google Adwords

Posted onFebruary 6th, 2013 byadmin

Today at exactly 12pm Pacific, Google officially announced its plan to roll out major changes to the Adwords campaign functionality. Calling the “upgrade” Enhanced Campaigns, Google has said this is the “first step to help you more simply and smartly manage” Adwords campaigns as it pertains to the different devices, locations, day scheduling, and conversions across these segments.

Previously, we made it a best practice to segment campaigns based on different devices and locations. Now with Enhanced Campaigns, Google is going to force all devices and locations for keywords to be managed in 1 campaign, making for less overall campaigns.

For advertisers who don’t have mobile-optimized websites or ads, this is definitely the wakeup call they have been in need of. Search has been completely turned upside down with the growth in mobile device browsing. It is expected that by 2016, 75% of all internet searches will be on a mobile device and much of these searches will be with local intent. Google is anticipating this growth and making these changes to push advertisers to evolve with the times. Read More »

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KSP Goes to Mountain View!

Posted onJanuary 21st, 2013 byadmin

Last week, Google invited our President, Peter Dulay and our VP, Aaron Putnam up to the Google campus in Mountain View, CA for a one day special event put on by the Google Engage for Agencies team. The vent hosted by Shaunna Randolph, was a 2 Part lecture on “How To Build Better Relationships With New Clients.” Peter and Aaron stay very hands-on in their own respective roles with prospects and clients and are always looking to take this a step further.
Speaking in the new Partnerplex Building #40 at Google was G.A. Bartick, author of Silver Bullet Selling and former Apple Evangelist, Guy Kawasaki who was lecturing on his new book Enchantment. The core takeaways from the day were 1) That in order to stand out in this new day and age, we need to understand needs better and offer benefit solutions in today’s challenges rather than feature points of what we or have done and 2) Go Big on everything we do for our clients. Read More »

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Short Interview from Small Business Expo, Nov 8th 2012

Posted onJanuary 4th, 2013 byadmin

Catherine Mangan interviews our CEO, Peter Dulay and consultant James Jordan at the Small Business Expo in Downtown Los Angeles, last November.

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Introducing “You Choose” PPC Pricing!

Posted onJanuary 2nd, 2013 byadmin

Happy New Year!!! We have been busy the last quarter of 2012 planning and developing the new inner-workings behind our Paid Search Management Services. To start, we want to talk about a new alternative pricing program which is being offered for the very first time in the SEM industry. We are proud to officially introduce:

“You Choose” PPC Management Pricing!

“You Choose” Pricing allows advertisers to choose how much they pay as a management fee based on the frequency of work completed on their account. We have broken down our service curriculum into “cycles” or blocks of various execution points within the account, allowing KSP clients to “choose” how many cycles they want technicians to perform each billing cycle. We have given clients back the control to choose “how fast” they see results.
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A Salute to Small Business Saturday

Posted onDecember 10th, 2012 byadmin

For those of you who have never heard of Small Business Saturday, it is a special shopping day created by AMEX on the Saturday after Black Friday/Thanksgiving  to support small business sales too. Here at KSP, we salute small business as most of our clients are small retailers and wholesale product or service providers.  Any reason to spend more with the underdog small businesses is definitely looked highly upon even if the shopping day was deigned to help AMEX drive additional sales after the blow out with major retailers the day before.

This year, Small Business Saturday fell on Nov 24th. We decided to see if anybody actually paid attention to the 3rd ever shopping day and we were quite astonished at what we found. We had our staff of ppc management and search analysts segment out the online retailer clients from all the other wholesale and B2B businesses and do a year over year comparison. Read More »

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Google Product Listing Ads & Extensions

Posted onOctober 29th, 2012 byadmin

Google Product Extensions and Product Listing Ads (PLAs) are an important part of any E-Commerce search marketing strategy. Listing Ads and Product Extensions are a great method for distinguishing your ad campaign from the competition, while offering a simple and more engaging user experience. Product Extensions allow for your paid search ad to appear with an image and exact price of your product, allowing users to review your products and pricing before reaching your site. Clicks on Google Product Listing Ads accounted for 11% of all Google clicks and average cost-per-click was 18% below standard text ads in Q1 2012. By increasing visibility on the search results page, Product Extensions and Listing Ads result in higher click-through-rates and conversion rates than on standard text ads, helping to generate highly qualified traffic and save you time and money.

What’s the difference between Product Extensions and Product Listing Ads? Read More »

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Don’t Do Social Media

Posted onJuly 30th, 2012 byadmin

…until you read this.

7 common mistakes of new social marketers.

Social media platforms make it extremely easy and care free to stay in touch with friends, family, colleagues and to network with others in no time at all. The flip side to this is that the ease of constantly sharing content and engaging with others has possibly lessened your reputation or improved upon it depending on what you publish. Businesses that engage in social media must hold themselves to higher standards, their image and reputation is at stake. Your direction and mission must be clearly defined for managers to accurately execute your social media campaign.
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