Posted onApril 30th, 2012 byadmin

Possible reasons why your website search ranking changed in the last 90 days

We’ve been getting calls from advertisers (non-clients) in the past 60 days asking why their website rankings have changed. I shouldn’t have to tell you that we don’t receive these calls when advertisers’ rankings are doing well. So why the big change?

ANSWER:  BAD ONSITE OPTIMIZATION AND LINK BUILDING STRATEGIES

The big talk of the town is PANDA. For those of you not in the know, Google’s Panda update is the latest change in search engine algorithm launched early last year. Google has committed to releasing new versions of Panda every 30 to 60 days which we expect to see continue until late 2013.
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Posted onDecember 29th, 2011 byadmin

Cross Your Fingers Yall.

Posted onDecember 6th, 2011 byadmin

Keyword Search Pros is offering 10 spots (this week only) to take advantage of a FIRST MONTH FREE Pay Per Click or SEO Management Service. No Company has offered this before and we’re doing it because we want to see you come on board before January 1, 2012 when we increase ALL of our service prices! Not only will you will NOT PAY your first month management but we are ALSO GOING TO WAIVE YOUR SETUP FEES!!!

This offer ends Friday, December 9th 2011 and may never be offered again. This offer requires a 6 month termed agreement.

ONLY 10 SPACES AVAILABLE!

FILL OUT THE EVALUATION FORM TO THE RIGHT AND A
KEYWORD SEARCH PRO WILL CONTACT YOU TO GET STARTED!

Posted onNovember 1st, 2011 byadmin

The state of Adwords Advertiser Accounts have changed over the years where it was once very common to find an account without negative keywords and now it is rather uncommon. In time, advertisers have either become savvier to Adwords best practices or they have hired agencies to implement strategies.

But how far have they really evolved?

I can tell you for certain that the Google’s profit algorithm has evolved even further and is always 10 steps ahead of its advertisers. So my job is to make sure you guys are keeping up with the times. Read More »

Posted onOctober 27th, 2011 byadmin

In a recent webinar we’ve been conducting, we talk about using an “optimal blend” of match settings in an Adwords account. There seems to be a bunch of confusion surrounding this topic because we receive frequent requests that we elaborate on the subject.

Some questions that come in are:

• What match setting is the best?
• What percentage of our match settings should be broad?
• What match setting has the cheapest CPC?
• Which match settings make the optimal blend?

All of these questions infer that we are really missing our mark when explaining the subject. What we are saying is there is no definitive best or worst, appropriate percentage, or optimal blend that works for every advertiser. There is only the optimal blend for each individual account. The only way to really understand what blend is optimal for you is to look deep into your account’s search queries. Read More »

Posted onMay 9th, 2011 byadmin

Most advertisers use negative keywords in the most limited fashion. Limitations occur both in the way advertisers retrieve their potential negative keywords, as well as where and how their negative keywords are executed. It’s very common to see advertisers try their luck guessing as to which negatives to use and it’s obvious those advertisers aren’t paying attention to which specific queries people ACTUALLY type into the Google search.

When you, as an advertiser, can discover not only which queries people actually make but also what keywords and ads they trigger, you can take back control over your account and learn how easily people convert under the proper settings.

Negative keywords have other purposes than to simply weed out irrelevant inquiries. Here are 3 simple ways you can increase conversions by using negative keywords. Read More »

Posted onApril 28th, 2011 byadmin

Have you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode? The victim walks into a dark basement without a flashlight knowing the killer is in the house. You’re already thinking, “Turn around! Don’t go down there!” But it’s no use, it’s too late. The victim’s fate has been written.

An unmanaged AdWords account is a lot like a B-rated horror flick and every day thousands of business owners walk into their own dark basement. Without a flashlight they are subjecting themselves to the hidden horrors that lurk in the dark. These business owners are allowing themselves to get slaughtered, financially speaking, by setting up Pay Per Click campaigns without understanding Google’s rules.

Pay Per Click is a thousand tiny knives slicing open the throat of your business. A click is a click and they add up fast. This is especially true when you’re paying for clicks regardless of how relevant they are, whether those clicks convert to a sale, or how much your products cost. The results can be savage. Advertisers commonly complain about spending up to $60k on AdWords yet they still can’t make a sale.

When the Keyword Search Pros look inside an unmanaged AdWords account it’s like turning the lights on in that dark basement for the first time. What we find will rattle even the most seasoned bones. Read More »

Posted onApril 20th, 2011 byadmin

Last month I read a news brief on Google’s projected numbers for 2011. It was no surprise the damn thing had a green arrow pointing north. With Larry Page at the helm of Planet GOOG (ticker), he has a major undertaking to GOOG shareholders. The idea of making money hasn’t changed. However, one could only question if the plan for making money has changed. Frankly, it’s been the same plan all along.

Google published its projected increase for CPC (cost per click) in 2011 as 5%, the same as last year. When I heard this, I choked on my Americano. There is no way Google’s CPC only increased 5% last year. They must have done one of those weighted means we forgot about in Stats class. Even after digging up a subjective number, we found an 8% increase in CPC that was published by Jefferies & Co.’s analyst, Youssef Squal.

Youssef may not be so quick to overstate but I will. It’s more than that. It’s hard for us to tell because we manage our clients CPC down. When you think about all the advertiser accounts that go unmanaged or that are managed by a majority standard, 8% is the difference between a CPC of $1.00 and $1.08. Come on!

Read More »

Posted onJanuary 31st, 2011 byadmin

How many keywords should I have? This is the question advertisers should consider more. Instead many ask: Where can I find more keywords?

More is better, right? Hell, it’s the American Way.

“If I have more keywords, I can cover more bases when customers do a search for my products. The more I have, the wider that net is and that means I’ll be seen more. Where can I find more keywords?” Tell me if this sounds familiar?

This is a very logical point of view. In fact, it’s not a bad strategy at all when you set limits and don’t spread the keyword mix too thin. That plan will work fine until you’ve gone too far. That’s when things get out of hand.

Here’s the rub. When you have X amount of budget to spend monthly/daily on keyword clicks, X gets distributed throughout all the keywords you bid on. Keywords that don’t have many clicks and impressions don’t have a high population of statistical data. When the distribution is over a vast amount of keywords, a higher percentage of the budget becomes lost to all the many keywords that don’t produce enough volume of clicks. There won’t be sufficient data to make any assessment to whether the keywords are in fact performing greatly, poorly, or even average. That’s when you’re stuck!

Read More »

Posted onJune 9th, 2010 byadmin

Historically, Google has never provided the insight or tools necessary within AdWords to manage their search partner placements. Compare this to the Google Content Network, where only recently have they given us the ability to control and exclude placements on the network that simply don’t perform. However, the Google Search Partner network has remained relatively unchanged over the years despite our continual requests for better reporting and tools.

Unfortunately, this has put us in a position as advertisers and agencies where we are left with only 2 real options. Based on the performance of the Google Search Partners, you are either in or you’re out. There is no middle ground….until now.

At Keyword Search Pros, we identified 3 steps to identify, target, and monitor/adjust specific placements in the search partners. Below are the slides that will give you the low down and exactly how we did and you can do this.

We hope you find great use of this Amazing Tactic. To give an example of how we used it here at KSP, take of one of our clients who sells high-end swing sets. This particular client’s ads were appearing on a Walmart web page with other swing sets that were at lower price points. So these people were going to Walmart, presumably for a swing set under $500. Our clients sets range between $1.5k to $5K.

At first we noticed the low performance from Walmart specifically but were hesitant to opt out since there were a significant amount of conversions still coming from this partner. What we decided to do was create a more targeted ad; something to the sound of,

Swing Set Not On Walmart?
Try Better Swing Sets than Walmart
Prices from $1,500. Free Shipping
www.MyClientsDomain.com

This allowed us to create a better targeted ad that prepared advertisers for our price points and qualified people better who were not prepared to spend in this range. This is only one area  of use. The aim of our presentation and tutorial here is to give control back to the advertisers.

In addition to our findings, we wanted to point you over to an Analytics resource created by a UK company, Periscopix. Here, in their blog piece they tell us how to set filters to segment Analytics data from in Search Partner network. One of the best things it does is gives advertisers a full perspective of who their entire partner network might consist of.

http://www.periscopix.co.uk/blog/index.php/underused-google-analytics-features-part-eight/

We did this filter test in Analytics for one of our smallest clients capturing data over 30 days. Or client got 2,800 clicks over 88 different partners; each partner being of a differnt nature and performance level. This it is why  it is important that we take control of the Partner Network starting with targeting or excluding  its members.