Blog

Avoid 2015 Google Penalty with Mobile-Friendly Website Design
April 5, 2015
kspteam

In Google’s recent announcement on mobile search, a new algorithm update will begin this April 21st and affect more website rankings than ever before. Even Google’s initial quake of Panda in 2012 affected only 12% of website queries. But the new update (which will be named at birth by Search Engine Land) will admittedly affect over 40% of mobile queries.

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March 6, 2015
kspteam

Yes Google did make $66B last year but it’s been botching up the SERPs for a little over a year (and much longer of you want to include Panda in that discussion). Just had to clarify for those that want to split hairs; everyone else gets the point. A series of moves on Google’s behalf have completely changed the landscape

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Business Octagon
February 17, 2015
kspteam

I say “students” because even more experienced practitioners and teachers admit: they’re always learning. But both students and teachers of Brazilian Jiu Jitsu (BJJ) make for great CEOs, business owners, directors, salespeople, and marketers. It’s such a strange correlation to make. And why not say that it’s CEOs that make good Jiu Jitsu students? Frankly, it doesn’t matter how you

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5 Underused Adwords Tools 2015
January 26, 2015
kspteam

For 2015, paid search advertisers are going to have to look outside the conventional search and display campaigns if they want to maximize their reach on Adwords. While many advertisers have begun using programs like Google Shopping (formerly PLAs) and Remarketing, most still aren’t aware of how far they can take their Adwords account. Here is a short list of

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Graph in Technology tv throw down cliff
November 5, 2014
kspteam

Every year, we keep about 100 advertisers from losing out big time on conversions and profits. When marketing people think of the “holiday season”, they think of retail sales and peak consumer shopping. They think of Black Friday and Cyber Monday. They think about holiday advertisements and running sales to encourage purchasing. While all of these are a big part

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