Blog

June 1, 2016
kspteam

Adwords is certainly NOT the emerging search engine ad platform it once was, offering endless opportunities for growth and profit. In fact, it’s quite the opposite. Google has become so good at cinching out advertiser's profits by steepening competition and by forcing advertisers into programs like Shopping which are more difficult to manage. In the last 5 years, our team

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Lower Conversion Cost
May 2, 2016
kspteam

I can’t help but feel that almost every PPC advertiser manages their paid search based on instinct more than logic. This is problematic for two reasons: 1. Instinct can be highly derived from a “survival mode” or “stop the bleeding” mentality, and 2. A natural instinct of humans is to take the reasons from what most would describe as common

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April 4, 2016
kspteam

Just yesterday, I was looking into an account for an advertiser. He had it audited by a few marketing firms and one told him that he had a massive Lost Impression Share (due to insufficient budget) in his Shopping Campaign and that he ALSO had a very low conversion cost there.This meant Google was telling him to spend more money

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March 30, 2016
kspteam

Just like with any new business venture, it's advised you get dirty with a business plan so that you can be super familiar with the costs associated running that business. You'd be surprised how many established businesses still don't really have a grasp on cost and what their target CPAs for various products should be. A challenge advertisers often run

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crashed shopping cart with a lot of gifts
March 17, 2016
kspteam

After troubleshooting paid search accounts for so many years, you learn a thing or two about cart abandonment. Conversion Rate Optimization (CRO) people spend a lot of time sifting through analytics and heatmaps, but they won't get to what’s happening in the checkout process unless they investigate for shopping cart abandonment. A strategy for optimizing a website for conversions is

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