Case Studies

About Keyword Search Pros Case Studies

These case studies have been created for the readership of Keyword Search Pros clients and prospects. They have been taken from real and active client studies. We are happy and proud to be able to share these with you here. In order maintain the privacy of our clients, we have left some campaigns details out including actual budgets, CPCs and, other account specifics from our case studies. We further ask that anyone reading this respect the privacy of our clients and do not attempt to contact them in any way. If you require references, we will be more than happy to assist in that department.


Poll Everywhere

ETLL Poll_Everywhere Logo
Who they are:
  • Audience response system developer
  • Polling and audience interaction systems
  • Advertising on Google since 2008
What they needed:
  • Triple conversion volume
  • Triple the volume of relevant clicks
  • Lower cost per conversion
What we did:
  • Rebuilt keywords into a streamlined account structure
  • Continuously tested new keywords, adding the best-performers to the core campaigns
  • Expanded campaigns into other countries around the world
What we accomplished:
  • Conversions increased 1,800%
  • Cost per conversion decreased 80%
  • Conversion rate increased 400%
  • Clicks increased 300%

Love Your Pets

Who they are:
  • Independent pet accessories retailer
  • ID tags for cats, dogs, & belongings
  • Advertising on Google since 2003
What they needed:
  • Increase conversion volume
  • Keep CPA under a strict max
  • Increase ROI
What we did:
  • Optimized account structure to allow for scaling conversions
  • Deep search query analysis to identify revenue-driving terms
  • Precise budget & bid management to maximize reach for profitable keywords
What we accomplished:
  • Conversions increased 220%
  • Cost per conversion decreased 60%
  • ROI increased by 50%

Golf Smith


“Local business adshave built on our overall great results from AdWordsby increasing ad exposure and promoting our individual stores.”

Dillon SmithPaid Search and Marketing Analyst for Golfsmith
Who they are:
  • Over 70 superstores across the US
  • Online storefront
  • Golf and tennis equipment and apparel
What they needed:
  • To promote local stores online
  • To build on the success of their Google AdWords campaign
What they did:
  • Added Google local business ads to their existing Google AdWords campaigns
  • Created local business ads for each of their 70+ storefronts
  • Promoted their store locations onGoogle Maps and
What they accomplished:
  • Increased overall AdWords impressions and clicks
  • Achieved over 6% click-through rates on their local business ads
  • Drove new customers to local stores while maintaining online conversions

Google Analytics Case Studies

By using Google local business ads to promote their 70+ store locations on Google Maps and Google, Golfsmith built on their search marketing success, driving more visits to their stores and more clicks on their website.

Aeria Games & Entertainment


“Hands down, sites like MySpace and YouTube have had a much higher conversion rate for us and at a lower cost per conversion than any other site we’ve been on.”

JT NquyenChief Marketing Officer, Aeria