Category : Conversion Cost

Lower Conversion Cost
May 2, 2016
kspteam

I can’t help but feel that almost every PPC advertiser manages their paid search based on instinct more than logic. This is problematic for two reasons: 1. Instinct can be highly derived from a “survival mode” or “stop the bleeding” mentality, and 2. A natural instinct of humans is to take the reasons from what most would describe as common

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April 4, 2016
kspteam

Just yesterday, I was looking into an account for an advertiser. He had it audited by a few marketing firms and one told him that he had a massive Lost Impression Share (due to insufficient budget) in his Shopping Campaign and that he ALSO had a very low conversion cost there.This meant Google was telling him to spend more money

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March 30, 2016
kspteam

Just like with any new business venture, it's advised you get dirty with a business plan so that you can be super familiar with the costs associated running that business. You'd be surprised how many established businesses still don't really have a grasp on cost and what their target CPAs for various products should be. A challenge advertisers often run

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February 29, 2016
kspteam

Google has just released the biggest Adwords update since Enhanced Campaigns almost 2 years ago. We've covered this built up before but now we believe this change will have a bigger impact on advertisers than the Enhanced Campaign Update and bigger than when they removed the 2nd page ad listings. Similar to how Google removed the 2nd page listings and

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February 6, 2013
kspteam

Today at exactly 12pm Pacific, Google officially announced its plan to roll out major changes to the Adwords campaign functionality. Calling the “upgrade” Enhanced Campaigns, Google has said this is the “first step to help you more simply and smartly manage” Adwords campaigns as it pertains to the different devices, locations, day scheduling, and conversions across these segments. Previously, we

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Typing
November 1, 2011
kspteam

The state of Adwords Advertiser Accounts have changed over the years where it was once very common to find an account without negative keywords and now it is rather uncommon. In time, advertisers have either become savvier to Adwords best practices or they have hired agencies to implement strategies. But how far have they really evolved? I can tell you

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Clipboard01
May 9, 2011
kspteam

Most advertisers use negative keywords in the most limited fashion. Limitations occur both in the way advertisers retrieve their potential negative keywords, as well as where and how their negative keywords are executed. It's very common to see advertisers try their luck guessing as to which negatives to use and it's obvious those advertisers aren’t paying attention to which specific

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April 28, 2011
kspteam

Have you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode? The victim walks into a dark basement without a flashlight knowing the killer is in the house. You’re already thinking, “Turn around! Don’t go down there!” But it’s no use, it’s too late. The victim’s fate has been written. An

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Example2-copy-300x270
January 31, 2011
kspteam

How many keywords should I have? This is the question advertisers should consider more. Instead many ask: Where can I find more keywords? More is better, right? Hell, it’s the American Way. “If I have more keywords, I can cover more bases when customers do a search for my products. The more I have, the wider that net is and

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April 25, 2010
kspteam

Lowering Conversion Cost without lowering sales return has always been the advertiser's dilemma. Increasing return has always been an amazing feat. Advertisers have pushed for the lowest conversion cost. But at the end of the sales day, they paid closer attention to sales volume and return than conversion data. As professional Adwords managers, its expected that we'll be asked to

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