Last week, Google invited our President, Peter Dulay and our VP, Aaron Putnam up to the Google campus in Mountain View, CA for a one day special event put on by the Google Engage for Agencies team. The vent hosted by Shaunna Randolph, was a 2 Part lecture on “How To Build Better Relationships With New Clients.” Peter and Aaron stay very hands-on in their own respective roles with prospects and clients and are always looking to take this a step further.
Speaking in the new Partnerplex Building #40 at Google was G.A. Bartick, author of Silver Bullet Selling and former Apple Evangelist, Guy Kawasaki who was lecturing on his new book Enchantment. The core takeaways from the day were 1) That in order to stand out in this new day and age, we need to understand needs better and offer benefit solutions in today’s challenges rather than feature points of what we or have done and 2) Go Big on everything we do for our clients. (more…)
Catherine Mangan interviews our CEO, Peter Dulay and consultant James Jordan at the Small Business Expo in Downtown Los Angeles, last November.
Happy New Year!!! We have been busy the last quarter of 2012 planning and developing the new inner-workings behind our Paid Search Management Services. To start, we want to talk about a new alternative pricing program which is being offered for the very first time in the SEM industry. We are proud to officially introduce:
“You Choose” PPC Management Pricing!
“You Choose” Pricing allows advertisers to choose how much they pay as a management fee based on the frequency of work completed on their account. We have broken down our service curriculum into “cycles” or blocks of various execution points within the account, allowing KSP clients to “choose” how many cycles they want technicians to perform each billing cycle. We have given clients back the control to choose “how fast” they see results.
…until you read this.
Social media platforms make it extremely easy and care free to stay in touch with friends, family, colleagues and to network with others in no time at all. The flip side to this is that the ease of constantly sharing content and engaging with others has possibly lessened your reputation or improved upon it depending on what you publish. Businesses that engage in social media must hold themselves to higher standards, their image and reputation is at stake. Your direction and mission must be clearly defined for managers to accurately execute your social media campaign.
Google Caffeine and Google Merchant Center is Stirring Up the Pot for Advertisers.
When it comes to Google Search, it becomes increasingly obvious that it’s evolving faster than ever. Advertisers who make a living from either natural search or paid search (or both) are now being forced into evolving with it. If you haven’t done anything NEW with you search marketing in the last year or so, you’re probably in for a rude awakening. Google Caffeine 2010 and the new Adwords updates are basically what’s taking off and leaving lazy, conventional advertisers in the dust.
Caffeine is the name of Google’s new method of ranking websites that has been in beta since last summer and has been tested on at least one of their known datacenters on IP: 126.96.36.199 since then. With it, come some new changes in how Google prioritizes websites. This week, Google is said to be officially rolling out the new changes on a permanent level. At this time, we will be conducting thousands of keyword tests to update ourselves on what strategies we will take to leverage these changes.
Keyword Search Pros has had a lot of inquiry to why Google Adwords revenues have changed this year. It is probably no surprise most inquires come in the form of complaints ranging from the new interface change to Google removing the additional Sponsored results on other pages to minimum first page bid requirement.
Though advertisers will typically maneuver around the new interface until they can navigate comfortably, most are not enthusiastically diving into routine account management. The result is less time being spend optimizing these campaigns in a time when it is most critical to do so. With less attention being spent in the advertiser accounts, that bigger problems are likely to go unnoticed.
It has gone without much discussion that Google has made changes that remove the “More Sponsored Listings” link at the bottom of the first page of Google search results. Actually, without the link itself, there is not much difference in the way ads are served (or not served.) How many people really go looking for Sponsored Results on Page 2 anyway? The link missing really serves as an calling that there is a much greater movement taking place in the background. It goes back to an earlier change made last year when we saw “minimum first page bids” for the first time.