Category : Match Settings

Typing
November 1, 2011
kspteam

The state of Adwords Advertiser Accounts have changed over the years where it was once very common to find an account without negative keywords and now it is rather uncommon. In time, advertisers have either become savvier to Adwords best practices or they have hired agencies to implement strategies. But how far have they really evolved? I can tell you

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October 27, 2011
kspteam

In a recent webinar we’ve been conducting, we talk about using an “optimal blend” of match settings in an Adwords account. There seems to be a bunch of confusion surrounding this topic because we receive frequent requests that we elaborate on the subject. Some questions that come in are: What match setting is the best? What percentage of our match

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Clipboard01
May 9, 2011
kspteam

Most advertisers use negative keywords in the most limited fashion. Limitations occur both in the way advertisers retrieve their potential negative keywords, as well as where and how their negative keywords are executed. It's very common to see advertisers try their luck guessing as to which negatives to use and it's obvious those advertisers aren’t paying attention to which specific

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April 28, 2011
kspteam

Have you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode? The victim walks into a dark basement without a flashlight knowing the killer is in the house. You’re already thinking, “Turn around! Don’t go down there!” But it’s no use, it’s too late. The victim’s fate has been written. An

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May 23, 2010
kspteam

In order to use match settings and increase return simultaneously, you'll have to understand a few things about match settings and search queries. One is that the level of impressions significantly decreases for phrase and exact match versions of keywords. And secondly, applying match settings to keywords should be done only with the intention of lowering "high" conversion costs or

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April 25, 2010
kspteam

Lowering Conversion Cost without lowering sales return has always been the advertiser's dilemma. Increasing return has always been an amazing feat. Advertisers have pushed for the lowest conversion cost. But at the end of the sales day, they paid closer attention to sales volume and return than conversion data. As professional Adwords managers, its expected that we'll be asked to

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ppc-quality-score-300x227
April 24, 2010
kspteam

Dear Quality Score Victim, I have to admit: I've been dying to write an updated piece about Quality Score (QS) since 2 years ago. The game has changed forever and I've spent more time gritting my teeth and cursing at my monitor (logged into Adwords) than ever before. The reason is because we were told quality score was to help

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August 18, 2009
kspteam

As an advertising consultant for one of the leading PPC firms, I'm always asked this question, "Where do you get your keywords from?" And since this is such a popular question, I have decided to finally write a post about it once and for all. Because afterall, if it's something you're going to do, you should probably do it right

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