Stat Rant: Does Facebook Trumps Google For News & Can’t We Measure Twitter Correctly?

Earlier this week, Hitwise put out stats suggesting that Facebook is beating Google and Twitter when it comes to driving traffic to news sites. I dug a little deeper, and I beg to differ. Along the way, some pokes at the need to more digging into stats in general. The Hitwise blog post reported that Twitter [...]

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Search as Synapse: Twitter search API will transform trending topics

Mashable reports that Twitter has announced an update of it's search API via the Twitter API announcements group on Google.

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Leftovers: 13 Updates to Read While Your Brackets are Being Busted

If your NCAA March Madness brackets are as messed up as mine, you'll need a distraction this weekend.

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List of Some Social Events During SES NY

Okay this list is not definitive and anyone not here should add a link to their party/gathering in the comments. SES NY is one of the major events of the search year, so I hope many of you are attending. If not there will be people from all over live blogging the sessions.

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Twitter Working On ‘Most Popular Tweets’ Search Project

Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or where the project might be implemented. Taylor Singletary, a Developer Advocate at Twitter, announced and described the project today in a post on the Twitter API Announcements group. The Search team is working on [...]

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Yahoo! at Search Marketing Strategies

Join us in New York for search’s annual big event

Well, it’s not quite the Oscars, but as far a search goes, Search Engine Strategies is it. Yahoo! will be there, natch—because you know we invented this officious oracle thingy, right?—and we’ll be working the crowd, pressing the flesh and offering you all the tips and tricks you need to be better at what you do.

According to the SES New York website, some 5,000 marketers and search engine optimization professionals attend each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

What:  Search Engine Strategies NYC
Where: Hilton, New York
When: March 22 to 26, 2010
Why?: Because you need to know if you’re in search

Here’s a selection of sessions where Yahoos will be speaking:

Tuesday, March 23

The State of Search: Where to Next?
Larry Cornett, VP, Consumer Products, Yahoo! Search

Digital Asset Optimization
Wendi Sturgis, Partner Management Group, Yahoo!

Search Analytics: Meaningful SEO Metrics: Going Beyond the Numbers
Dennis R. Mortensen, Director of Data Insights, Yahoo!

Search on the Edge: From Real-Time Search to Dynamic Discovery
Larry Cornett, VP, Consumer Products, Yahoo! Search

Developing Great Content
Wendi Sturgis, Partner Management Group, Yahoo!

Advanced Issues: Advanced Paid Search Tactics
Rob Wilk, National Director of Search Optimization & Strategy, Yahoo!

Advanced Issues: Ads in a Quality Score World
David Miller, Director, Product Management, Yahoo!

Thursday, March 25

Advanced Issues: Advanced Paid Search Tactics
Rob Wilk, National Director of Search Optimization & Strategy, Yahoo!

Advanced Issues: Ads in a Quality Score World
David Miller, Director, Product Management, Yahoo!

— The Team

If Google China is Done by April 10, Then Why are They Still Hiring?

Mixed messages from the search giant.

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For Media Sites, Facebook Referrals are More Likely to Return

Google News is worse than average for sticky traffic.

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Will Google Leave China On April 10th Forever?

Bloomberg News reports Google may be pulling out of China as soon as April 10th. Bloomberg then later added that if they do pull out, it will likely be “permanent.” Bloomberg News references reports from the China Business News paper, where they said Google will likely announce their plans to pull out officially [...]

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Managing PPC Accounts: Improving Bounce Rates

Paid advertising has morphed into so much more than buying some traffic until your SEO can sustain  your site. There are now software programs that can create a unique landing page for (thousands of) keywords on the fly, specifically designed to address the keyword phrase the user typed into the query box and the ad [...]

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