Los Angeles-April 21, 2010- Keyword Search Pros, Inc., a Los Angeles PPC Management Company, announced that Executive Vice-President Aaron Putnam was chosen yesterday to speak on a panel at the Seattle 2010 SMX Convention held June 8-9th. The discussion block entitled ‘Paid Search Track: Amazing PPC Tactics’ will be a dialog block for advanced paid search professionals looking to learn about new and cutting edge ideas surfacing in Sponsored Search Advertising. Sponsored advertising accounted for 95% of Google’s annual revenue intake last year.

Although Keyword Search Pros will not discuss the specifics of the talk at this time, it is saying that the discovery is monumental in the PPC world. “It’s gonna change the way people view search partners” says Putnam.

For years, Google advertisers have been paying for traffic on the Google Adwords platform in 3 basic advertising areas: Google Search which is actually on Google, Content Network where web property owners subscribe to have Google ads placed on their sites, and Search Partners where Adwords advertisers can find expose their ads on Google Partners like AOL and Ask.com. Historically, the partners network has been the most ambiguous area with regard to where, in foct, the ads actually show.

Putnam submission to SMX is said to be innovative in exploring the possibilities to illicit Search Partner placements. It remains to be seen how far advertisers will be able to go after June’s SMX but Keyword Search Pros, stays confident that is a giant step in the right direction.

Sherman Oaks- December 9^th, 2009- Today Keyword Search Pros, a Los Angeles PPC management company, spoke with a local non-profit WeSpark Cancer Support Center about its plans to use the newly approved Google Adwords Grant. Google, every year approves hundreds of paid search advertising grants to help non-profits with outreach efforts online.

Although it is undisclosed as to the amount of the Adwords grant, PPC management officials at Keywords Search Pros say that it would help WeSpark in any way to achieve its objectives. The 3 possible areas of outreach will be in canvassing for new guests, facilitators, and contribution money. WeSpark has had a long history of helping cancer patients and those who are affected by friends or family members with cancer. The organization is survived by founder Wendie Jo Sperber who started the organization in the 1990s.

WeSpark has never before had a PPC internet marketing effort. Most non-profits do not have the resources available to host search management efforts and click costs. Google Grant money along with PPC search marketing services contributed by Keyword Search Pros is said to be kicked off by January 1st 2010 pending the completion of the new Google Adwords campaigns.

Keyword Search Pros is said to have an existing relationship with WeSpark and has attended fundraising events earlier this year. Executive members of the company are also to attend the organizations holiday party later this week in hopes to help its guests enjoy a fun filled evening of food, gifts, and games.

There are many internet companies that provide financial support or services to various causes around the world. Keyword Search Pros is one of the many paid search management companies said to be putting in a little overtime this holiday season.

KSP Director, Peter Dulay commented to press, “We know there’s a much bigger picture going on than what we ‘re used to seeing every day. Anything Keyword Search can do to help WeSpark and other great causes, we will do it.”

Other non-profits as well as WeSpark are welcomed to contact Keyword Search Pros should they receive a Google Grant to discuss having a PPC management services provided at no cost. Keyword Search Pros has already made several toy contributions to Marine Toys for Tots Foundation. People seeking to make acontribute this holiday to either cause may contact www.wespark.org andwww.toysfortots.org. All proceeds to these organizations will be used directly to help its beneficiaries.

Some of new features recently released by Google have included performance graphs, campaign tree visibility, in-line editing, and newer content management systems. These changes were implemented soon after the entire Adwords interface was transformed earlier this year.

(left to right) Peter Dulay, Damon Wang, and Vicken Balian

Alongside Adwords Technicians, members from Keyword Search Pros, a Los Angeles PPC management firm, technical assistance team and director, Peter Dulay visited the campus last week to assist Google in testing some of Google’s newest beta functions. Due to non-disclosure agreements, KSP could not comment on the basis of their testing. However, one member said quote, “Adwords advertisers are in for a real treat soon.”

Last week, Google Adwords released new features in the Adwords API (Asynchronous calls, keyword and placement ideas, and location extensions preview) and Analytics updates (new engagement goals and analytics intelligence).

Google released a Search-based Keyword Tool (SbKT) last June that allows advertisers to search for highly effective keywords by extracting various pieces of relevant content from their websites. Then the tool prompts a list of recommended keyword suggestions based on that content. Because Google’s pricing structure is quality score based on landing page relevancy, using keywords from the list would more likely to produce higher quality scores and lower costs per click.

One of Google’s largest full-effort strategies surrounds and display segment of the content network and Adwords Display Ad Builder Program. Now with Display Ad Builder, available in Adwords, advertisers can create their own animated, video, and banner advertisements themselves and post them directly to the content network immediately.

Keyword Search Pros proactively offers display advertising services as a value added portion of their PPC advertising service. They also continue to work closely with Google in developing the total offering to advertisers looking for display channels in Google’s Network.

It is unclear at this point as to the full scope of what is to be expected from Google Adwords in 2010, but one thing is sure; change. Keyword Search Pros has been at the top of the list to aid advertisers in adjusting to the changes. It for certain that Google’s algorithm will continue to evolve in the foreseeable future.