Category : Reports

Typing
November 1, 2011
kspteam

The state of Adwords Advertiser Accounts have changed over the years where it was once very common to find an account without negative keywords and now it is rather uncommon. In time, advertisers have either become savvier to Adwords best practices or they have hired agencies to implement strategies. But how far have they really evolved? I can tell you

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May 23, 2010
kspteam

In order to use match settings and increase return simultaneously, you'll have to understand a few things about match settings and search queries. One is that the level of impressions significantly decreases for phrase and exact match versions of keywords. And secondly, applying match settings to keywords should be done only with the intention of lowering "high" conversion costs or

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April 25, 2010
kspteam

Before we jump straight into Google Analytics I want to set the approach strategy with everyone. Sometimes advertisers are forced into making decisions about search marketing from the pressure lacking campaign performance. They're not getting enough sales, leads, inquires, and often they are paying good money for these limited results which causes them to look for answers inside Google Analytics.

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cut-spending
April 23, 2010
kspteam

Cut More than 10% of wasted Google ad spend with Search Query Reports. Search Queries are keywords that visitors have typed into Google. Whenever someone clicks on your website, there is a record of what they typed into Google to do so. One of the largest misconceptions that advertisers have is that they think people who click on their ad,

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