Category : Google Analytics

June 1, 2016
kspteam

Adwords is certainly NOT the emerging search engine ad platform it once was, offering endless opportunities for growth and profit. In fact, it’s quite the opposite. Google has become so good at cinching out advertiser's profits by steepening competition and by forcing advertisers into programs like Shopping which are more difficult to manage. In the last 5 years, our team

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April 25, 2010
kspteam

Before we jump straight into Google Analytics I want to set the approach strategy with everyone. Sometimes advertisers are forced into making decisions about search marketing from the pressure lacking campaign performance. They're not getting enough sales, leads, inquires, and often they are paying good money for these limited results which causes them to look for answers inside Google Analytics.

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