What is content marketing and content curation? Content Marketing is the creation and publication of original content for the purpose of generating leads, enhancing a brand’s perceptibility, and putting the company’s expertise on display. Content Curation is the accumulation, selection, and organization of the best possible content. Researchers in 2011 found that an impressive 82% of B2B marketers now employ content marketing as a strategy in their marketing programs. Other forms of advertising are search engine marketing at 71%, followed by events at 60%, public relations at 64% and TV/print/radio advertising at 32%.
It’s been a few weeks since Google launched its Penguin update and we’re getting quite a few site review requests from our advertisers. The newest Google update was launched on April 24, 2012 with a data refresh on May 25th. The purpose of the updates was to combat “Web Spam” in search results and Google indicates that the new update will affect approximately 3.1% of the queries compared to the earlier Panda update at 12%
The original Penguin update, and it’s newest 1.1 refresh, has sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don’t care what color your hat is. It’s all about relevance.
You need to take a look at every seemingly viable “SEO strategy” with this lens. What you don’t know can hurt you. The reality is that the march towards relevance is coming faster than ever before and Google doesn’t care what used to work. They are determined to provide relevance and that means big changes are the new normal.
What does the Penguin update combat? (more…)
Even if your website ranks #1 organically, paid search is an important part of your marketing plan.
Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop in clicks. Scrutinizers immediately started asking questions. What happens if your brand is the top organic result for the keyword? Surely the results would be different than if your organic result was on the second page.
Our sales team here at Keyword Search Pros has been telling advertisers for years that they can’t pull their paid ads when they get higher organic rankings. In the quest to save some cash, companies come up with this strategy and feel it’s a revelation. Finally there is a study to go along with the argument. (more…)
We’ve been getting calls from advertisers (non-clients) in the past 60 days asking why their website rankings have changed. I shouldn’t have to tell you that we don’t receive these calls when advertisers’ rankings are doing well. So why the big change?
ANSWER: BAD ONSITE OPTIMIZATION AND LINK BUILDING STRATEGIES
The big talk of the town is PANDA. For those of you not in the know, Google’s Panda update is the latest change in search engine algorithm launched early last year. Google has committed to releasing new versions of Panda every 30 to 60 days which we expect to see continue until late 2013.
Google Caffeine and Google Merchant Center is Stirring Up the Pot for Advertisers.
When it comes to Google Search, it becomes increasingly obvious that it’s evolving faster than ever. Advertisers who make a living from either natural search or paid search (or both) are now being forced into evolving with it. If you haven’t done anything NEW with you search marketing in the last year or so, you’re probably in for a rude awakening. Google Caffeine 2010 and the new Adwords updates are basically what’s taking off and leaving lazy, conventional advertisers in the dust.
Caffeine is the name of Google’s new method of ranking websites that has been in beta since last summer and has been tested on at least one of their known datacenters on IP: 220.127.116.11 since then. With it, come some new changes in how Google prioritizes websites. This week, Google is said to be officially rolling out the new changes on a permanent level. At this time, we will be conducting thousands of keyword tests to update ourselves on what strategies we will take to leverage these changes.