Archive for the ‘SEO’ Category
Why Your Google Rankings Changed
April 30th, 2012 by
admin
Possible reasons why your website search ranking changed in the last 90 days
We’ve been getting calls from advertisers (non-clients) in the past 60 days asking why their website rankings have changed. I shouldn’t have to tell you that we don’t receive these calls when advertisers’ rankings are doing well. So why the big change?
ANSWER: BAD ONSITE OPTIMIZATION AND LINK BUILDING STRATEGIES
The big talk of the town is PANDA. For those of you not in the know, Google’s Panda update is the latest change in search engine algorithm launched early last year. Google has committed to releasing new versions of Panda every 30 to 60 days which we expect to see continue until late 2013.
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Add a CommentGoogle Is On The Move Again. Are You Coming?
January 6th, 2010 byadmin
Google Caffeine and Google Merchant Center is Stirring Up the Pot for Advertisers.
When it comes to Google Search, it becomes increasingly obvious that it’s evolving faster than ever. Advertisers who make a living from either natural search or paid search (or both) are now being forced into evolving with it. If you haven’t done anything NEW with you search marketing in the last year or so, you’re probably in for a rude awakening. Google Caffeine 2010 and the new Adwords updates are basically what’s taking off and leaving lazy, conventional advertisers in the dust.
Caffeine is the name of Google’s new method of ranking websites that has been in beta since last summer and has been tested on at least one of their known datacenters on IP: 209.85.225.103 since then. With it, come some new changes in how Google prioritizes websites. This week, Google is said to be officially rolling out the new changes on a permanent level. At this time, we will be conducting thousands of keyword tests to update ourselves on what strategies we will take to leverage these changes.
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