The design of your website is vital in determining your level of success. While most business owners understand the importance of their site’s design, many of them struggle to convey the correct company image and help visitors make the right buying decision.
The design of your website is a pivotal piece in this decision-making equation. At best, an effective design can propel your business into a large number of sales and at worst; it can drive business and sales away. The right design team should not only have a keen eye for aesthetically-pleasing work but they should also understand your business, your clientele, and be able to work with you to achieve your goals.
Our focus is on creating effective designs. We measure our success by the ratio of visitors to actual paying customers. This called your conversion rate. The starting point of our process begins with the end-user and works backwards from there. Who is our target market? What will they respond to? How can we visually separate ourselves from our competition? How do we position ourselves to cater to this target audience and get the highest conversion rates?
The ideal design should provide return in both the short and long term. In the short term, visitors should land on a website that “speaks” to them and makes them feel safe about buying right away. The visitor should be able to quickly find all the information they need to make that decision. In the long term, the branding and positioning will go a long way in forming the correct, lasting impression and generate repeat business and referrals.
- Usability – Who will be going to the site? Can they easily figure out how to navigate and use the site?
- Functionality – Does the site have information and offer all the functionality they need to facilitate their visit?
- Visibility – Eyes move from up to down, and from left to right. Can key areas of the website easily be found throughout the pages?
- Psychology Color Scheme – Red means stop or urgent, green means money, healthy, or earthy. Does the site offer the right combination of colors to your visitors psychologically?
- Branding – How do you, as an advertising company, want your customers to view you? Image can help provide your buyers with a notion that your company is both secure and memorable.
- Aesthetics – What is the look and feel you are going for in a website? Is professional or personal? What are the themes?
- Lead Capture – Implementing a lead capture system is helpful in developing a database of prospects that will someday become clients; or to keep in touch with existing customers.
- Driving Sales – Driving conversions is the name of the game. Putting customers on the sales path and limiting their exit decisions will lead to higher conversion rates and more sales.
Keyword Search Pros Web Design Consultants know it can be overwhelming to develop a new website. That’s why we take the time to ask you every question you might not have thought of. This way you can move forward with the comfort of knowing that all bases are covered and every aspect of your new investment has been talked about.
A consultation with one of our Project Managers is a free service we are happy to provide. We invite you to schedule a meeting, discuss your goals with us and see how we can help.
