PPC Advertising Services
PPC Advertising Services by Keyword Search Pros include a host of SEM management procedures centered around ROI maximization in the search campaigns. Pay per click has become difficult in the recent years to profit in as more competitors enter the marketplace and as less consumers spend money. Knowing this, KSP has set out to service your PPC advertising campaigns so that every dollar is stretched to the limit. Not only does KSP lower your wasted traffic costs, but we find missed opportunities where advertisers take advantage of previously foregone revenues and sales. Some advertisers strive to lower PPC costs while others aim to increase overall revenues and sales. Whichever your goals are, KSP is prepared to help by tailoring PPC advertising services to your business!
PPC Management Pricing
How PPC Advertising Works
The only way to achieve your desired level of campaign performance is to have PPC advertising services centered around technique and methodology, time tested with measurable results. Keyword Search Pros had developed a technique that is high impact and yet safe for your business. All KSP pay per click management procedures are fully compliant with Google Adwords “Best Practices.” Below are the initial areas of interest KSP will look to better your PPC advertising campaigns. Although this is not the extent of KSP’s expertise, it is a general mainframe of what advertisers need to achieve peak performance online.
Detailed Keyword Research and Search Query Analysis
Keyword selection is the foundation for any PPC advertising account. If you are missing some good keywords or are using some improperly set keywords, then you are likely missing out on unearned potential. Keyword Search Pros will evaluate your campaign to fill in the missing keywords or to qualify the potentially wasteful keywords and make them better performers. This way you know you are set up for the relevant and high returning inquiries on the search engines.
KSP uses a selection of keyword tools to help us understand who your buyers are and pick the most relevant keywords possible. All good PPC advertising services include keyword tools such as Adwords Keyword Tool, WordTracker, KeywordSpy, SpyFu, and best of all: Search Query Reports. Search Query is defined as the keyword or words that someone types into a search engine to find you. In PPC advertising, it is important that you only pay for search query which describe your product or service.
When KSP provides you with your first search query report, you will understand exactly what people (who clicked on your site) have typed into the search engine to find you. Some of these keywords are your the ones you have bid on, then most usually will not be. The goal at this point will be to make sure we add, to your campaigns, the ones we’re missing and qualify the ones we don’t find useful. Keyword Search Pros understands that you know your customers products better than we do, so we will always take the feedback or direction when it comes to which keywords and search queries are right for you.
Applied Negative Keywords and Match Settings
Once KSP has completed the initial keyword research and search query analysis, we will have a great understanding of the potential keywords people have typed into Google that do not describe your product or service. The more irrelevant queries you have, the lower your conversion rate has to be and the higher your conversion cost is. The easiest way we can improve this is to qualify these inquiries better through the use of negative keywords and testing match settings. Qualification can be done through good ad text too but that comes after we stomp out the immediate wasted visitors costs.
When using negative keywords and match settings, Keyword Search Pros ensures through PPC advertising services that efficiency is only maximized and never overlooked. Also KSP makes sure that these types of keyword settings are never abused or overdone. When done incorrectly, advertisers will see lower costs and lowers sales. When done correctly , advertisers will see the same or lower costs and more sales. Keyword Search Pros will eliminate your PPC advertising risk by seizing any potential keyword or negative keyword opportunities. This means your PPC dollars get to reallocate themselves only to higher returning keywords in your account.
Conversion Cost Analysis and Opportunity Alerts
Conversion Cost Analysis through Adwords, Yahoo! and BING conversion tracking allows KSP to set conversion cost benchmarks in your PPC advertising campaigns. In terms of defining, “conversion” in a PPC account, a conversion can be any action taken by a user on your website. This could be a page view, a lead submission, or a sale. These actions are tallied by search engine conversion tracking code which recognizes the cookie a user picks up when clicking onto your text ad. So for whatever action is taken on your website, we can call that, “a conversion.” As you have more visitors, the more click costs you will accrue. However much your cost is divided by the number of conversion you have; this is your average conversion cost. If your conversion is a sale, its your average cost per sale. If its a lead, this becomes your average cost per lead.
Having this information is important because it allows KSP to set up benchmarks, goals, or targets surrounding your keywords and ads. For instance, if you cost per conversion is too high, we look to lower it through our PPC advertising services and management techniques. If it is lower than our target, we can find opportunities to expand your exposure which will boost your total sales volume. Rarely is conversion cost data 100% accurate because there are things such as customer life cycles and phone-in conversions that may not be noticed by the tracking tools. This is okay; the data alone allows us to create those benchmarks and add weights to them. So we may still select a target and form a direction with the keywords and ads in your PPC advertising campaigns.
Google Analytics Analysis and Reporting
Google Analytics is a huge piece of understanding your customers and how your website or PPC account is actually performing. PPC advertising accounts only give us information about the search up to the point where the user clicks onto your website. But then what happens? Advertisers who aren’t running analytics have no idea. They don’t know if that person stayed on the website or just left, how long they stayed there, how many pages they visited, what page they exited from, etc. Analytics allows KSP to understand the trends and patterns of users on your website so that more informed decisions can be made about your PPC advertising management.
Some times PPC advertising accounts show a particular trend. For example, your overall impression, clicks, cost, and sales might be decreasing. Without analytics, advertisers might attribute this too seasonal lulls or struggling economies. With analytics, advertisers may notice that the visits and sales have gone up on the same keywords but from other referring sources like Yahoo Management and Bing Management systems. This would indicate the trending patterns are unique to PPC. The good news is that something can now be done in the PPC campaigns based on that data.
Keyword Search Pros uses Google Analytics for its primary analytics data collection. Google Analytics is time tested and universally used amongst 80% of PPC advertisers today. KSP is open to looking at other data supplied by advertisers which might be useful in determining profitability and marginal revenue growth. Whatever data is available, Keyword Search Pros will use it as a guide and indication of what is truely happening with your online advertising. Every action taken by KSP is based on some form a indicating data.. We believe reporting data and advertisier feedback will guide us further than guesswork. Get your analytics installed today!
Ad Variations (split testing) and Quality Score Management
Text ads in PPC Marketing are one of the most important areas of management for Keyword Search Pros. This is because ads have so much to do with your overall PPC performance. This area of focus also happens to be be one of the most overlooked areas in PPC advertising.
Ad Variation Testing and and Quality Score Management is how Keyword Search Pros optimizes your campaigns into peak performance once the initial keyword analysis is done. Testing ad variations tells us which ad strengths we can take advantage of and which weaknesses we should stay away form in the future. Applying new changes into new ad variations allows KSP to stair-step your PPC advertising account into peak performance.
By creating the most attractive and most relevant ads possible, Keyword Search Pros will achieve the highest possible keyword Quality Scores. Having high Quality Scores means you will pay less per-click or get higher positioning without bidding more per-click. Ad CTR, and keyword relevancy to ad text and landing pages are all determinates of Quality Score. Let Keyword Search Pros demonstrate lower CPCs and higher quality scores by creating the best ad variations for your campaigns.
Landing Page Analysis
When advertisers have a hard time converting visits into sales through their PPC advertising campaigns, it could have something to do with the landing page. Often times advertisers have visitors landing on an unsuitable landing page which causes them to get side tracked or bounce off the website completely. Sometimes it is unclear to advertisers why this sort of pattern exists. Keyword Search Pros know exactly what to look out for when it comes to landing pages.
With help from analytics tools to track the flow of page visits, KSP will tell you where the weaknesses are on your web pages and why you might be losing out on conversions. On the contrary, KSP can also show some simple modifications or recommendations that will peak your conversion rate and guide your visitors through the sales or lead gen process. This type of analysis will also show you if the visitation patterns on your website are exclusive to PPC of is it exists from other referring sources. KSP knows the psychology of buyers. With some industry feedback about your customers specifically, we are sure to create the perfect buying process for your website. Prepare for lower bounce rates and higher conversion rates with Keyword Search Pros Landing Page Analysis!
Cost Per Click (CPC) Bid Management
Keyword Search Pros bid management solution minimizes any overages in unnecessary click costs. Your actual click costs are determined partially by your maximum bids and your quality scores. By forcing bids down and quality scores up simultaneously, you see an lower actualized cost-per click for any of your keywords without compromising your ad position. If bids are not lowered, you see a higher actualized position for the keyword rankings in your ppc advertising results. It is that simple.
Cost per click and ad positioning management is decided based on current position, current bids, CPCs, budget, conversion cost, and other significant factors. Depending on what these stats show now, KSP can align you with the lowest actual CPC for the highest returning position to be in. KSP will start in the highest volume campaigns and move into the less critical ppc advertising areas of your campaigns. We aim to never leave your budget on the table for search engines to take. This will save tons of money to be reallocated back into the areas of your campaigns that really work well.
Content Network, Display and Video Advertising
Beyond maximizing ROI in your core PPC advertising campaigns on the search engines, KSP wants to improve your overall returns and help grow your business far beyond your current range of exposure. Less than 4% of Internet page views originate through search engines. Most of the time, people are viewing all sorts of wen entities like websites, news, blogs, stores, etc . A certain portion of all these web entity medias contain websites that display ads of various types. Some show text ads, image ads, animated image ads, video ads, and commonly a combination of multiple types of these ads.
With Google Insights and Ad Planner tools, KSP takes a long calculated look at your visitor demographic and finds other web properties that share the same demographic. Here we can create customized contextual, image, or video ads to display one these channels. Then we will closely monitor how well each performs. Separating these types of PPC advertising services from the core practices will give you exclusive reporting data and allow us to control the total budget allocated toward content campaigns. Let Keyword Search Pros expand your PPC advertising horizons by driving highly targeted low cost traffic to your website through content network and other search partners.