August 15th, Real Search Pros, Inc officially amended the corporate name to Keyword Search Pros. in order to provide better specificity when it comes to service type. Industry experts and SEO consultants say that change was long overdue since the Pay Per Click (PPC) market is more competitive, not only in competitive services but in similar named keyword software applications.
The directors at Keyword Search Pros have plans to develop the name into a branded icon in the next 3 years and also want to add in a web development segment to the company. So far this year, Keyword Search has broken its previous records in Google Adwords management spend and is growing at exponential rates. Directors at KSP declined to comment on the exact management dollar figures but did promise that in spite of the current growth rate, advertisers are receiving better service than ever.
“We had a vision that advertisers could actually receive value from a service like this.” says Peter Dulay, Senior Consultant and Director. “Most PPC Companies nowadays just want to take the money and run.”
It uncertain how big KSP will be by the end of 2009, but Dulay says they are looking additional commercial space in Santa Monica, one of the highest real estate appraised areas in California.
The 4 1/2-month drama over Yahoo has ended in momentous defeat for the Sunnyvale Web portal. Yahoo may have succeeded in fending off Microsoft, but it’s in danger of being further eclipsed by a younger, nimbler Google. After repeatedly spurning Microsoft, Yahoo last week struck a partnership that will make it dependent on Google in the key business of Internet search advertising. The deal gives Google, already the dominant player with more than 60 percent market share, even more power. That’s worrisome for competition and innovation in Internet services. The pact that unites the No. 1 and No. 2 players deserves serious scrutiny from antitrust regulators. The rebuff of Microsoft by CEO Jerry Yang and Yahoo’s board also will go down as one of the most blatant dismissals of shareholder interests in corporate history. Yahoo was worth $19 a share before Microsoft revealed its $31 a share offer, later raised to $33 a share, or $47.5 billion. Today, the stock is at $23. With angry investors like Carl Icahn agitating, leadership changes at Yahoo are still possible. Yahoo is a damaged company with a dicey future. It’s likely to remain a pawn as Google and Microsoft continue jostling for strategic advantage. Under the outsourcing deal, Yahoo will publish Google text ads alongside some Yahoo search results, generating up to $450 million a year, but ceding key ground to Google. The deal could make Google’s ad technology an even bigger draw for advertisers, further undermining Yahoo’s ad platform. That could push Yahoo further toward irrelevance and threaten its long-term viability. Microsoft’s unsuccessful pursuit of Yahoo exposed the software giant’s own weakness as a distant No. 3 in Web search and advertising. It showed a befuddling lack of commitment to getting the deal done. And Microsoft is left grasping for a bigger, better foothold in Internet services. Google emerges as the only winner. It’s poised to widen its lead over Microsoft, the aging one-time monopolist, and Yahoo, the first-generation Internet icon. In Silicon Valley, leadership in the market remains the province of those who continue to innovate.
It’s no surprise that Google is the world’s most powerful brand financially with an estimated value at $86 billion, but what about Google’s brand ranking in the hearts and minds of the consumers?
t’s no surprise that Google is the world’s most powerful brand financially with an estimated value at $86 billion, but what about Google’s brand ranking in the hearts and minds of the consumers?
Google’s top honors comes from the BrandZ study, an oddly named financial brand index from Millward Brown, a research company.
Google has earned top honors for the second year in a row. The first runner-up is General Electric being valued at $71.4 billion and the other top top includes Microsoft at third as well as Coca-Cola, China Mobile, Apple, IBM and Nokia.
Despite Google’s place as number one financially, many of the other top 10 brands the average individual can feel more “connected” to. When I think of Coca-Cola, Apple, IBM, Nokia and even Microsoft I can specifically recall how that brand has affected or had an important role in my life. Google on the other hand, doesn’t have the same feeling. Sure, I use Google’s services daily, but I don’t feel that kind of brand connection as I do with the other top brands.
I’m not about to break out my photo albums to link my life to these top brands, but it’s interesting how the variety of top brands can affect a life differently, regardless of their estimated financial values.
Congratulations on your top spot, Google, but you’ve more work to do before becoming a top brand in my heart and life.