3 Purposes to Mind when Writing Effective Adwords Ads

Posted onJuly 28th, 2009 byadministrator

When writing effective ads, it’s a keen idea to bear 3 purposes in mind; attracting, qualifying and directing buyers. Most advertisers spend a lot of time concentrating on what would entice a visitor to click on the ad (attraction) paying little or no attention to making sure they are buyers and not just visitors (qualification). Most advertisers will point buyers (direction) to relevant landing pages. However, they might misjudge which the most effective landing pages are. All the purposes of attracting, qualifying, and directing buyers will hold sub-purposes which we will soon formulate into goals. These goals should not only be considered, but closely adhered to when writing ads for your Adwords campaigns.

This is a 4-part series so stay tuned over the next 4 days to get the whole lesson.

Attracting Buyers (Part 1/4)

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