It’s been a few weeks since Google launched its Penguin update and we’re getting quite a few site review requests from our advertisers. The newest Google update was launched on April 24, 2012 with a data refresh on May 25th. The purpose of the updates was to combat “Web Spam” in search results and Google indicates that the new update will affect approximately 3.1% of the queries compared to the earlier Panda update at 12%
The original Penguin update, and it’s newest 1.1 refresh, has sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don’t care what color your hat is. It’s all about relevance.
You need to take a look at every seemingly viable “SEO strategy” with this lens. What you don’t know can hurt you. The reality is that the march towards relevance is coming faster than ever before and Google doesn’t care what used to work. They are determined to provide relevance and that means big changes are the new normal.
What does the Penguin update combat? (more…)
We’ve been getting calls from advertisers (non-clients) in the past 60 days asking why their website rankings have changed. I shouldn’t have to tell you that we don’t receive these calls when advertisers’ rankings are doing well. So why the big change?
ANSWER: BAD ONSITE OPTIMIZATION AND LINK BUILDING STRATEGIES
The big talk of the town is PANDA. For those of you not in the know, Google’s Panda update is the latest change in search engine algorithm launched early last year. Google has committed to releasing new versions of Panda every 30 to 60 days which we expect to see continue until late 2013.