Cut Wasted Spend with Search Query Reports

Posted onApril 23rd, 2010 byadmin

Cut More than 10% of wasted Google ad spend with Search Query Reports. Search Queries are keywords that visitors have types into Google. Whenever someone clicks on your website, there is a record of what they types into Google to do so.

One of the largest misconceptions about advertisers have is that they think people who click on their ad, always type in their “exact” keywords. This is really true only 5-10% of the time. Most of the time, they are searching some different, longer or shorter tail variation of the exact words. The point is that Google is trying to find relevant matched between what you offer and what people are searching for. The rub is that Google is a computer that doesn’t have the human-like capabilities to understand every single person searching intention and match it exactly with what you do. When looking for relevancy between your keywords and keyword searches, there lies irrelevant search queries.

So you grab this record of search queries called a Search Query Report. Once you have this report, you can go through it and look out for potential negative keywords that can be used to qualify for only the relevant the search queries. How long would you spend sifting through wasteful keywords if you could save more than 10% of your monthly as spend? An hour? 2 hours? I’m gonna teach you how to do in less than 30 minutes month.

I’ll tell ya: just about every time we have furnished an advertiser with this sort of analysis the standard response has been, “I’ll paying for that?” And the answer is yes.

We’ve written about this before and done a video but never really showed advertisers how easy this really is. Here it is.

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