As an advertising consultant for one of the leading PPC firms, I’m always asked this question, “Where do you get your keywords from?” And since this is such a popular question, I have decided to finally write a post about it once and for all. Because afterall, if it’s something you’re going to do, you should probably do it right from the start.
Before we really jump right in, I want to mention that there are different circumstances between advertisers who are looking to do keyword research for the very first time and those who are looking to add additional keywords to their existing keyword mix. Depending on what resources you have available at the time you do your research, that would dictate how you could go about finding them.
There are actually quite a few ways in which to find keywords. Not all of them will be mentioned here in this article. However, we will mention the most popular ways to research keywords and also give the disclaimers to them as well. There is no perfect way to get the right keywords the first time around. And whatever keywords you do find will have to undergo some tests to make sure it holds true for your account.