Category : Bid Management

February 6, 2013
kspteam

Today at exactly 12pm Pacific, Google officially announced its plan to roll out major changes to the Adwords campaign functionality. Calling the “upgrade” Enhanced Campaigns, Google has said this is the “first step to help you more simply and smartly manage” Adwords campaigns as it pertains to the different devices, locations, day scheduling, and conversions across these segments. Previously, we

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KSP_INFOGRAPHIC_v1
July 19, 2012
kspteam

We recently had this infographic provided to us from Social Grattitude. We don't know if it's really about the future of paid search but it's still really cool. (more…)

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Example2-copy-300x270
January 31, 2011
kspteam

How many keywords should I have? This is the question advertisers should consider more. Instead many ask: Where can I find more keywords? More is better, right? Hell, it’s the American Way. “If I have more keywords, I can cover more bases when customers do a search for my products. The more I have, the wider that net is and

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April 25, 2010
kspteam

Lowering Conversion Cost without lowering sales return has always been the advertiser's dilemma. Increasing return has always been an amazing feat. Advertisers have pushed for the lowest conversion cost. But at the end of the sales day, they paid closer attention to sales volume and return than conversion data. As professional Adwords managers, its expected that we'll be asked to

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November 29, 2009
kspteam

Keyword Search Pros has had a lot of inquiry to why Google Adwords revenues have changed this year. It is probably no surprise most inquires come in the form of complaints ranging from the new interface change to Google removing the additional Sponsored results on other pages to minimum first page bid requirement. Though advertisers will typically maneuver around the

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