Paid Search Management with Keyword Search Pros is a fantastic way to lower your wasteful marketing dollars and increase your returns at the same time. We will help you maintain control of your profit margins by setting goal targets that are designed to lower high costs inside your paid search marketing campaigns. Our search management teams focus on a time tested and proven protocol for success. Although this protocol has withstood its test of time by implementing these best practices, we have withstood our test of time by inviting wide open lines of communication with our advertisers and encouraging a relationship founded on education and feedback.
Search Management is divided into four stages:
1) Clean Sweep- Initially, KSP will run this stage to immediately rid any wasteful marketing dollars. We do a full keyword analysis of what you are bidding on and how they relate to your ads being served. We also look carefully at what people are typing into search bars to find you and ensuring that every inquiry resulting in a click is relevant.
2) Segmentation- Often referred to as Optimization, KSP will begin organizing your campaign so that visitors see the most relevant ads to their query when they search. This is also the part where we write targeted ads variations for testing, proportion your spend to more profitable areas, and add in new keyword relevancies.
3) Goal Targeting- Using Conversion Tracking, Analytics, and Conversion Tracking, KSP will set goals and benchmarks with you to ensure you are a) lowering high conversion costs down to your target CPA and b) maximizing your returns in campaign areas that need more exposure for the highest level of return.
4) Expansion- Now that your campaigns are under control and running near peak performance, KSP can see the first 3 steps through and provide routine maintenance by repeating many of the actions taken in steps 1,2,and 3. From there, we can expand into: more product/service expansion, additional engines, display media, SEO PPC combos, and website optimization.
Our proven paid search management system has advertisers back in the game in just a few short months. We take pride in educating every advertiser we work with on what the process is and exactly how it works. We can even tell you a lot about it before we start.
Additionally, we designate every advertiser a team of technicians who all play vital rolls in optimizing and maximizing the performance of your paid search advertising campaigns. Each professional we staff is highly certified with multiple designations from Google, Yahoo, and MSN AdCenter. Beyond that, each team member has the experience of having worked in hundreds of accounts so it’s nearly impossible for someone to have a PPC search marketing campaign that we can’t help.
As you can see, KSP’s paid search management is fully transparent. We want you to be “in the know” every step of the way. You will always know where every marketing dollar goes and how it got there.
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Paid Search Advertising in 2010
Paid Search Advertising has become an increasingly competitive landscape in the last ten years. Keyword Search Pros used to spend a lot of time introducing new advertisers to Google and Yahoo! Now the majority of paid search management goes to helping companies maximize their returns and keeping them on with their competitors.
It’s true that we have long since seen the days of “easy-money” from paid search advertising. Clicks that used to be 10 or 25 cents are now $4 and advertisers are forced to find better deals on goods to offset diminishing returns. Advertisers wanting to stay alive know they need to do something and so they are looking to companies like Keyword Search Pros for paid search management.
PPC Management Pricing
