How Many Keywords Should I Have?

Posted onJanuary 31st, 2011 byadmin

How many keywords should I have? This is the question advertisers should consider more. Instead many ask: Where can I find more keywords?

More is better, right? Hell, it’s the American Way.

“If I have more keywords, I can cover more bases when customers do a search for my products. The more I have, the wider that net is and that means I’ll be seen more. Where can I find more keywords?” Tell me if this sounds familiar?

This is a very logical point of view. In fact, it’s not a bad strategy at all when you set limits and don’t spread the keyword mix too thin. That plan will work fine until you’ve gone too far. That’s when things get out of hand.

Here’s the rub. When you have X amount of budget to spend monthly/daily on keyword clicks, X gets distributed throughout all the keywords you bid on. Keywords that don’t have many clicks and impressions don’t have a high population of statistical data. When the distribution is over a vast amount of keywords, a higher percentage of the budget becomes lost to all the many keywords that don’t produce enough volume of clicks. There won’t be sufficient data to make any assessment to whether the keywords are in fact performing greatly, poorly, or even average. That’s when you’re stuck!

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