Today at exactly 12pm Pacific, Google officially announced its plan to roll out major changes to the Adwords campaign functionality. Calling the “upgrade” Enhanced Campaigns, Google has said this is the “first step to help you more simply and smartly manage” Adwords campaigns as it pertains to the different devices, locations, day scheduling, and conversions across these segments.
Previously, we made it a best practice to segment campaigns based on different devices and locations. Now with Enhanced Campaigns, Google is going to force all devices and locations for keywords to be managed in 1 campaign, making for less overall campaigns.
For advertisers who don’t have mobile-optimized websites or ads, this is definitely the wakeup call they have been in need of. Search has been completely turned upside down with the growth in mobile device browsing. It is expected that by 2016, 75% of all internet searches will be on a mobile device and much of these searches will be with local intent. Google is anticipating this growth and making these changes to push advertisers to evolve with the times. (more…)
For those of you who have never heard of Small Business Saturday, it is a special shopping day created by AMEX on the Saturday after Black Friday/Thanksgiving to support small business sales too. Here at KSP, we salute small business as most of our clients are small retailers and wholesale product or service providers. Any reason to spend more with the underdog small businesses is definitely looked highly upon even if the shopping day was deigned to help AMEX drive additional sales after the blow out with major retailers the day before.
This year, Small Business Saturday fell on Nov 24th. We decided to see if anybody actually paid attention to the 3rd ever shopping day and we were quite astonished at what we found. We had our staff of ppc management and search analysts segment out the online retailer clients from all the other wholesale and B2B businesses and do a year over year comparison. (more…)
What is content marketing and content curation? Content Marketing is the creation and publication of original content for the purpose of generating leads, enhancing a brand’s perceptibility, and putting the company’s expertise on display. Content Curation is the accumulation, selection, and organization of the best possible content. Researchers in 2011 found that an impressive 82% of B2B marketers now employ content marketing as a strategy in their marketing programs. Other forms of advertising are search engine marketing at 71%, followed by events at 60%, public relations at 64% and TV/print/radio advertising at 32%.
It’s been a few weeks since Google launched its Penguin update and we’re getting quite a few site review requests from our advertisers. The newest Google update was launched on April 24, 2012 with a data refresh on May 25th. The purpose of the updates was to combat “Web Spam” in search results and Google indicates that the new update will affect approximately 3.1% of the queries compared to the earlier Panda update at 12%
The original Penguin update, and it’s newest 1.1 refresh, has sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don’t care what color your hat is. It’s all about relevance.
You need to take a look at every seemingly viable “SEO strategy” with this lens. What you don’t know can hurt you. The reality is that the march towards relevance is coming faster than ever before and Google doesn’t care what used to work. They are determined to provide relevance and that means big changes are the new normal.
What does the Penguin update combat? (more…)
Even if your website ranks #1 organically, paid search is an important part of your marketing plan.
Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop in clicks. Scrutinizers immediately started asking questions. What happens if your brand is the top organic result for the keyword? Surely the results would be different than if your organic result was on the second page.
Our sales team here at Keyword Search Pros has been telling advertisers for years that they can’t pull their paid ads when they get higher organic rankings. In the quest to save some cash, companies come up with this strategy and feel it’s a revelation. Finally there is a study to go along with the argument. (more…)
We’ve been getting calls from advertisers (non-clients) in the past 60 days asking why their website rankings have changed. I shouldn’t have to tell you that we don’t receive these calls when advertisers’ rankings are doing well. So why the big change?
ANSWER: BAD ONSITE OPTIMIZATION AND LINK BUILDING STRATEGIES
The big talk of the town is PANDA. For those of you not in the know, Google’s Panda update is the latest change in search engine algorithm launched early last year. Google has committed to releasing new versions of Panda every 30 to 60 days which we expect to see continue until late 2013.
How many keywords should I have? This is the question advertisers should consider more. Instead many ask: Where can I find more keywords?
More is better, right? Hell, it’s the American Way.
“If I have more keywords, I can cover more bases when customers do a search for my products. The more I have, the wider that net is and that means I’ll be seen more. Where can I find more keywords?” Tell me if this sounds familiar?
This is a very logical point of view. In fact, it’s not a bad strategy at all when you set limits and don’t spread the keyword mix too thin. That plan will work fine until you’ve gone too far. That’s when things get out of hand.
Here’s the rub. When you have X amount of budget to spend monthly/daily on keyword clicks, X gets distributed throughout all the keywords you bid on. Keywords that don’t have many clicks and impressions don’t have a high population of statistical data. When the distribution is over a vast amount of keywords, a higher percentage of the budget becomes lost to all the many keywords that don’t produce enough volume of clicks. There won’t be sufficient data to make any assessment to whether the keywords are in fact performing greatly, poorly, or even average. That’s when you’re stuck!