Last week, Google invited our President, Peter Dulay and our VP, Aaron Putnam up to the Google campus in Mountain View, CA for a one day special event put on by the Google Engage for Agencies team. The vent hosted by Shaunna Randolph, was a 2 Part lecture on “How To Build Better Relationships With New Clients.” Peter and Aaron stay very hands-on in their own respective roles with prospects and clients and are always looking to take this a step further.
Speaking in the new Partnerplex Building #40 at Google was G.A. Bartick, author of Silver Bullet Selling and former Apple Evangelist, Guy Kawasaki who was lecturing on his new book Enchantment. The core takeaways from the day were 1) That in order to stand out in this new day and age, we need to understand needs better and offer benefit solutions in today’s challenges rather than feature points of what we or have done and 2) Go Big on everything we do for our clients. (more…)
Catherine Mangan interviews our CEO, Peter Dulay and consultant James Jordan at the Small Business Expo in Downtown Los Angeles, last November.
Happy New Year!!! We have been busy the last quarter of 2012 planning and developing the new inner-workings behind our Paid Search Management Services. To start, we want to talk about a new alternative pricing program which is being offered for the very first time in the SEM industry. We are proud to officially introduce:
“You Choose” PPC Management Pricing!
“You Choose” Pricing allows advertisers to choose how much they pay as a management fee based on the frequency of work completed on their account. We have broken down our service curriculum into “cycles” or blocks of various execution points within the account, allowing KSP clients to “choose” how many cycles they want technicians to perform each billing cycle. We have given clients back the control to choose “how fast” they see results.
For those of you who have never heard of Small Business Saturday, it is a special shopping day created by AMEX on the Saturday after Black Friday/Thanksgiving to support small business sales too. Here at KSP, we salute small business as most of our clients are small retailers and wholesale product or service providers. Any reason to spend more with the underdog small businesses is definitely looked highly upon even if the shopping day was deigned to help AMEX drive additional sales after the blow out with major retailers the day before.
This year, Small Business Saturday fell on Nov 24th. We decided to see if anybody actually paid attention to the 3rd ever shopping day and we were quite astonished at what we found. We had our staff of ppc management and search analysts segment out the online retailer clients from all the other wholesale and B2B businesses and do a year over year comparison. (more…)
Google Product Extensions and Product Listing Ads (PLAs) are an important part of any E-Commerce search marketing strategy. Listing Ads and Product Extensions are a great method for distinguishing your ad campaign from the competition, while offering a simple and more engaging user experience. Product Extensions allow for your paid search ad to appear with an image and exact price of your product, allowing users to review your products and pricing before reaching your site. Clicks on Google Product Listing Ads accounted for 11% of all Google clicks and average cost-per-click was 18% below standard text ads in Q1 2012. By increasing visibility on the search results page, Product Extensions and Listing Ads result in higher click-through-rates and conversion rates than on standard text ads, helping to generate highly qualified traffic and save you time and money.
What’s the difference between Product Extensions and Product Listing Ads? (more…)
…until you read this.
Social media platforms make it extremely easy and care free to stay in touch with friends, family, colleagues and to network with others in no time at all. The flip side to this is that the ease of constantly sharing content and engaging with others has possibly lessened your reputation or improved upon it depending on what you publish. Businesses that engage in social media must hold themselves to higher standards, their image and reputation is at stake. Your direction and mission must be clearly defined for managers to accurately execute your social media campaign.
Have you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode? The victim walks into a dark basement without a flashlight knowing the killer is in the house. You’re already thinking, “Turn around! Don’t go down there!” But it’s no use, it’s too late. The victim’s fate has been written.
An unmanaged AdWords account is a lot like a B-rated horror flick and every day thousands of business owners walk into their own dark basement. Without a flashlight they are subjecting themselves to the hidden horrors that lurk in the dark. These business owners are allowing themselves to get slaughtered, financially speaking, by setting up Pay Per Click campaigns without understanding Google’s rules.
Pay Per Click is a thousand tiny knives slicing open the throat of your business. A click is a click and they add up fast. This is especially true when you’re paying for clicks regardless of how relevant they are, whether those clicks convert to a sale, or how much your products cost. The results can be savage. Advertisers commonly complain about spending up to $60k on AdWords yet they still can’t make a sale.
When the Keyword Search Pros look inside an unmanaged AdWords account it’s like turning the lights on in that dark basement for the first time. What we find will rattle even the most seasoned bones. (more…)
Keyword Search Pros has had a lot of inquiry to why Google Adwords revenues have changed this year. It is probably no surprise most inquires come in the form of complaints ranging from the new interface change to Google removing the additional Sponsored results on other pages to minimum first page bid requirement.
Though advertisers will typically maneuver around the new interface until they can navigate comfortably, most are not enthusiastically diving into routine account management. The result is less time being spend optimizing these campaigns in a time when it is most critical to do so. With less attention being spent in the advertiser accounts, that bigger problems are likely to go unnoticed.
It has gone without much discussion that Google has made changes that remove the “More Sponsored Listings” link at the bottom of the first page of Google search results. Actually, without the link itself, there is not much difference in the way ads are served (or not served.) How many people really go looking for Sponsored Results on Page 2 anyway? The link missing really serves as an calling that there is a much greater movement taking place in the background. It goes back to an earlier change made last year when we saw “minimum first page bids” for the first time.
The holidays is right around the corner; some people might start their shopping as early as Halloween to avoid the hassle. Since consumers turn to the Internet for about almost anything, including their shopping needs, it’s important to maximize your online exposure. Businesses and companies should grab this great opportunity for their products or services to known in the Internet. You don’t have to shell out more money to entice holiday shoppers than you have to; all you have to do is optimize your site to target people looking for a specific product or service that your company offers.
During the holidays, your Adwords account should be optimized to attract a broader audience; this will bring your ROI to a whole new level. The expertise of a qualified PPC management company will get your site running for you through proper AdWords management.
Is your PPC campaign mobilized toward the holiday season? Get your PPC campaigns set and ready to go for the holidays; missing out on the extra holiday traffic can be damaging to your online advertising investment. Here are some tips to help you run a successful Adwords management campaign for the holiday season.