Archive for the ‘General Advertising’ Category
Is Your AdWords Account a Hidden Horror?
April 28th, 2011 by
adminHave you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode? The victim walks into a dark basement without a flashlight knowing the killer is in the house. You’re already thinking, “Turn around! Don’t go down there!” But it’s no use, it’s too late. The victim’s fate has been written.
An unmanaged AdWords account is a lot like a B-rated horror flick and every day thousands of business owners walk into their own dark basement. Without a flashlight they are subjecting themselves to the hidden horrors that lurk in the dark. These business owners are allowing themselves to get slaughtered, financially speaking, by setting up Pay Per Click campaigns without understanding Google’s rules.
Pay Per Click is a thousand tiny knives slicing open the throat of your business. A click is a click and they add up fast. This is especially true when you’re paying for clicks regardless of how relevant they are, whether those clicks convert to a sale, or how much your products cost. The results can be savage. Advertisers commonly complain about spending up to $60k on AdWords yet they still can’t make a sale.
When the Keyword Search Pros look inside an unmanaged AdWords account it’s like turning the lights on in that dark basement for the first time. What we find will rattle even the most seasoned bones. (more…)
Staying Profitable with Adwords Minimum First Page Bid Requirement
November 29th, 2009 byadminKeyword Search Pros has had a lot of inquiry to why Google Adwords revenues have changed this year. It is probably no surprise most inquires come in the form of complaints ranging from the new interface change to Google removing the additional Sponsored results on other pages to minimum first page bid requirement.
Though advertisers will typically maneuver around the new interface until they can navigate comfortably, most are not enthusiastically diving into routine account management. The result is less time being spend optimizing these campaigns in a time when it is most critical to do so. With less attention being spent in the advertiser accounts, that bigger problems are likely to go unnoticed.
It has gone without much discussion that Google has made changes that remove the “More Sponsored Listings” link at the bottom of the first page of Google search results. Actually, without the link itself, there is not much difference in the way ads are served (or not served.) How many people really go looking for Sponsored Results on Page 2 anyway? The link missing really serves as an calling that there is a much greater movement taking place in the background. It goes back to an earlier change made last year when we saw “minimum first page bids” for the first time.
6 Adwords Tips in your PPC Management this Holiday Season
October 9th, 2009 byadmin
The holidays is right around the corner; some people might start their shopping as early as Halloween to avoid the hassle. Since consumers turn to the Internet for about almost anything, including their shopping needs, it’s important to maximize your online exposure. Businesses and companies should grab this great opportunity for their products or services to known in the Internet. You don’t have to shell out more money to entice holiday shoppers than you have to; all you have to do is optimize your site to target people looking for a specific product or service that your company offers.
During the holidays, your Adwords account should be optimized to attract a broader audience; this will bring your ROI to a whole new level. The expertise of a qualified PPC management company will get your site running for you through proper AdWords management.
Is your PPC campaign mobilized toward the holiday season? Get your PPC campaigns set and ready to go for the holidays; missing out on the extra holiday traffic can be damaging to your online advertising investment. Here are some tips to help you run a successful Adwords management campaign for the holiday season.
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