Staying Profitable with Adwords Minimum First Page Bid Requirement

Posted onNovember 29th, 2009 byadmin

Keyword Search Pros has had a lot of inquiry to why Google Adwords revenues have changed this year. It is probably no surprise most inquires come in the form of complaints ranging from the new interface change to Google removing the additional Sponsored results on other pages to minimum first page bid requirement.

Though advertisers will typically maneuver around the new interface until they can navigate comfortably, most are not enthusiastically diving into routine account management. The result is less time being spend optimizing these campaigns in a time when it is most critical to do so. With less attention being spent in the advertiser accounts, that bigger problems are likely to go unnoticed.

It has gone without much discussion that Google has made changes that remove the “More Sponsored Listings” link at the bottom of the first page of Google search results. Actually, without the link itself, there is not much difference in the way ads are served (or not served.) How many people really go looking for Sponsored Results on Page 2 anyway? The link missing really serves as an calling that there is a much greater movement taking place in the background. It goes back to an earlier change made last year when we saw “minimum first page bids” for the first time.

(more…)

6 Adwords Tips in your PPC Management this Holiday Season

Posted onOctober 9th, 2009 byadmin

The holidays is right around the corner; some people might start their shopping as early as Halloween to avoid the hassle. Since consumers turn to the Internet for about almost anything, including their shopping needs, it’s important to maximize your online exposure. Businesses and companies should grab this great opportunity for their products or services to known in the Internet. You don’t have to shell out more money to entice holiday shoppers than you have to; all you have to do is optimize your site to target people looking for a specific product or service that your company offers.

During the holidays, your Adwords account should be optimized to attract a broader audience; this will bring your ROI to a whole new level. The expertise of a qualified PPC management company will get your site running for you through proper AdWords management.

Is your PPC campaign mobilized toward the holiday season? Get your PPC campaigns set and ready to go for the holidays; missing out on the extra holiday traffic can be damaging to your online advertising investment. Here are some tips to help you run a successful Adwords management campaign for the holiday season.

(more…)

SMART Advertising in the Great Recession

Posted onMarch 5th, 2009 byadministrator

In the course normal of my business day, as a consultant for one of the most successful Adwords “Authorized” Companies in Los Angeles, CA., I find myself speaking with upwards of 30-50 advertisers, many of which report the unfortunate encumbrances they have been entertaining over the past few months. They tell me how they are not quite seeing the returns they’re accustomed to through Google advertising and how investing in their campaigns’ effectiveness could not imaginably make them more effective or improve their sales numbers. It’s my job to get in their face and tell them that they can and that we are everyday.

In these interesting times, we find ourselves in a time that is often compared to the Great Depression of the 1930s. Every day, we see the news channels shoving images of a broken economy down our throats. The stock market crash, the real estate market plunge, the auto industry bailouts, and the federal deficit increasing to unfathomable numbers are all indicators that we are approaching difficult times. Online consumer and business research and spending seems to be an area of great concern for internet advertisers as many of us look toward this type of budgeting to sustain cash-flows and profitability in our companies..

Although many businesses are being sent packing, it is time to actually get some conscious insight to some of these conditions so that we can take advantage of the internet advertising opportunity before us. That’s right! I said “OPPORTUNITY.”

I was reading an article today entitled Are We Sure About Pending Collapse of Ad-Supported Internet? by Svetlana Gladkova. Several interesting points are mentioned that might help shape the way you think about your Google Advertising. One of the first things mentioned is how people perceive the market to be. Businesses are affected by consumers and other businesses looking to cut back on any unnecessary expenses (coincidently advertising as the first of many.) And this preselected concept forces advertisers to jump to the sure conclusion that EVERYONE will stop spending ALL their money in EVERY industry. Gladkova decided to do some research to look into the actual status of our present condition and was surprised at what she found. She realized that the condition was really not that bad at all. It was actually better off than it was before.

Below is some opportunistic advice to consider when allocating for an online marketing management budget.

(more…)