Category : General Advertising

June 1, 2016
kspteam

Adwords is certainly NOT the emerging search engine ad platform it once was, offering endless opportunities for growth and profit. In fact, it’s quite the opposite. Google has become so good at cinching out advertiser's profits by steepening competition and by forcing advertisers into programs like Shopping which are more difficult to manage. In the last 5 years, our team

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Change by Ad Position Ranges
March 8, 2016
kspteam

We’re all dying to know the immediate effects of Google removing all the text ads from the sidebar. Since February, Google has rolled out a staggered removal of all sidebar texts ads, leaving only Google Shopping ads and the Knowledge Graph. And as of this past week, most of the rollout has completed so we have at least a little

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February 29, 2016
kspteam

Google has just released the biggest Adwords update since Enhanced Campaigns almost 2 years ago. We've covered this built up before but now we believe this change will have a bigger impact on advertisers than the Enhanced Campaign Update and bigger than when they removed the 2nd page ad listings. Similar to how Google removed the 2nd page listings and

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PicCollage
January 21, 2013
kspteam

Last week, Google invited our President, Peter Dulay and our VP, Aaron Putnam up to the Google campus in Mountain View, CA for a one day special event put on by the Google Engage for Agencies team. The vent hosted by Shaunna Randolph, was a 2 Part lecture on “How To Build Better Relationships With New Clients.” Peter and Aaron

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January 4, 2013
kspteam

Catherine Mangan interviews our CEO, Peter Dulay and consultant James Jordan at the Small Business Expo in Downtown Los Angeles, last November.

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Cycle
January 2, 2013
kspteam

Happy New Year!!! We have been busy the last quarter of 2012 planning and developing the new inner-workings behind our Paid Search Management Services. To start, we want to talk about a new alternative pricing program which is being offered for the very first time in the SEM industry. We are proud to officially introduce: “You Choose” PPC Management Pricing!

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Small Business Woman in Office Box
December 10, 2012
kspteam

For those of you who have never heard of Small Business Saturday, it is a special shopping day created by AMEX on the Saturday after Black Friday/Thanksgiving to support small business sales too. Here at KSP, we salute small business as most of our clients are small retailers and wholesale product or service providers. Any reason to spend more with

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PLA
October 29, 2012
kspteam

Google Product Extensions and Product Listing Ads (PLAs) are an important part of any E-Commerce search marketing strategy. Listing Ads and Product Extensions are a great method for distinguishing your ad campaign from the competition, while offering a simple and more engaging user experience. Product Extensions allow for your paid search ad to appear with an image and exact price

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Social-guyssm1
July 30, 2012
kspteam

...until you read this. 7 common mistakes of new social marketers. Social media platforms make it extremely easy and care free to stay in touch with friends, family, colleagues and to network with others in no time at all. The flip side to this is that the ease of constantly sharing content and engaging with others has possibly lessened your

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April 28, 2011
kspteam

Have you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode? The victim walks into a dark basement without a flashlight knowing the killer is in the house. You’re already thinking, “Turn around! Don’t go down there!” But it’s no use, it’s too late. The victim’s fate has been written. An

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