Category : Keywords

February 6, 2013
kspteam

Today at exactly 12pm Pacific, Google officially announced its plan to roll out major changes to the Adwords campaign functionality. Calling the “upgrade” Enhanced Campaigns, Google has said this is the “first step to help you more simply and smartly manage” Adwords campaigns as it pertains to the different devices, locations, day scheduling, and conversions across these segments. Previously, we

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July 19, 2012
kspteam

What is content marketing and content curation? Content Marketing is the creation and publication of original content for the purpose of generating leads, enhancing a brand's perceptibility, and putting the company's expertise on display. Content Curation is the accumulation, selection, and organization of the best possible content. Researchers in 2011 found that an impressive 82% of B2B marketers now employ

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Typing
November 1, 2011
kspteam

The state of Adwords Advertiser Accounts have changed over the years where it was once very common to find an account without negative keywords and now it is rather uncommon. In time, advertisers have either become savvier to Adwords best practices or they have hired agencies to implement strategies. But how far have they really evolved? I can tell you

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October 27, 2011
kspteam

In a recent webinar we’ve been conducting, we talk about using an “optimal blend” of match settings in an Adwords account. There seems to be a bunch of confusion surrounding this topic because we receive frequent requests that we elaborate on the subject. Some questions that come in are: What match setting is the best? What percentage of our match

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Clipboard01
May 9, 2011
kspteam

Most advertisers use negative keywords in the most limited fashion. Limitations occur both in the way advertisers retrieve their potential negative keywords, as well as where and how their negative keywords are executed. It's very common to see advertisers try their luck guessing as to which negatives to use and it's obvious those advertisers aren’t paying attention to which specific

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April 28, 2011
kspteam

Have you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode? The victim walks into a dark basement without a flashlight knowing the killer is in the house. You’re already thinking, “Turn around! Don’t go down there!” But it’s no use, it’s too late. The victim’s fate has been written. An

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January 31, 2011
kspteam

How many keywords should I have? This is the question advertisers should consider more. Instead many ask: Where can I find more keywords? More is better, right? Hell, it’s the American Way. “If I have more keywords, I can cover more bases when customers do a search for my products. The more I have, the wider that net is and

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May 23, 2010
kspteam

In order to use match settings and increase return simultaneously, you'll have to understand a few things about match settings and search queries. One is that the level of impressions significantly decreases for phrase and exact match versions of keywords. And secondly, applying match settings to keywords should be done only with the intention of lowering "high" conversion costs or

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April 24, 2010
kspteam

Dear Quality Score Victim, I have to admit: I've been dying to write an updated piece about Quality Score (QS) since 2 years ago. The game has changed forever and I've spent more time gritting my teeth and cursing at my monitor (logged into Adwords) than ever before. The reason is because we were told quality score was to help

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cut-spending
April 23, 2010
kspteam

Cut More than 10% of wasted Google ad spend with Search Query Reports. Search Queries are keywords that visitors have typed into Google. Whenever someone clicks on your website, there is a record of what they typed into Google to do so. One of the largest misconceptions that advertisers have is that they think people who click on their ad,

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