Today at exactly 12pm Pacific, Google officially announced its plan to roll out major changes to the Adwords campaign functionality. Calling the “upgrade” Enhanced Campaigns, Google has said this is the “first step to help you more simply and smartly manage” Adwords campaigns as it pertains to the different devices, locations, day scheduling, and conversions across these segments.
Previously, we made it a best practice to segment campaigns based on different devices and locations. Now with Enhanced Campaigns, Google is going to force all devices and locations for keywords to be managed in 1 campaign, making for less overall campaigns.
For advertisers who don’t have mobile-optimized websites or ads, this is definitely the wakeup call they have been in need of. Search has been completely turned upside down with the growth in mobile device browsing. It is expected that by 2016, 75% of all internet searches will be on a mobile device and much of these searches will be with local intent. Google is anticipating this growth and making these changes to push advertisers to evolve with the times. (more…)
Happy New Year!!! We have been busy the last quarter of 2012 planning and developing the new inner-workings behind our Paid Search Management Services. To start, we want to talk about a new alternative pricing program which is being offered for the very first time in the SEM industry. We are proud to officially introduce:
“You Choose” PPC Management Pricing!
“You Choose” Pricing allows advertisers to choose how much they pay as a management fee based on the frequency of work completed on their account. We have broken down our service curriculum into “cycles” or blocks of various execution points within the account, allowing KSP clients to “choose” how many cycles they want technicians to perform each billing cycle. We have given clients back the control to choose “how fast” they see results.
For those of you who have never heard of Small Business Saturday, it is a special shopping day created by AMEX on the Saturday after Black Friday/Thanksgiving to support small business sales too. Here at KSP, we salute small business as most of our clients are small retailers and wholesale product or service providers. Any reason to spend more with the underdog small businesses is definitely looked highly upon even if the shopping day was deigned to help AMEX drive additional sales after the blow out with major retailers the day before.
This year, Small Business Saturday fell on Nov 24th. We decided to see if anybody actually paid attention to the 3rd ever shopping day and we were quite astonished at what we found. We had our staff of ppc management and search analysts segment out the online retailer clients from all the other wholesale and B2B businesses and do a year over year comparison. (more…)
Last week, four Keyword Search Pros touched down in Chicago headed for the IRCE (Internet Retail Conference & Exhibition) with the mission of showing attendees how dangerous this Googfather guy really is. Although there was not much boot trembling going on, there was extended talk about Google’s new black and white furry friends. (more…)
Even if your website ranks #1 organically, paid search is an important part of your marketing plan.
Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop in clicks. Scrutinizers immediately started asking questions. What happens if your brand is the top organic result for the keyword? Surely the results would be different than if your organic result was on the second page.
Our sales team here at Keyword Search Pros has been telling advertisers for years that they can’t pull their paid ads when they get higher organic rankings. In the quest to save some cash, companies come up with this strategy and feel it’s a revelation. Finally there is a study to go along with the argument. (more…)
Keyword Search Pros is offering 10 spots (this week only) to take advantage of a FIRST MONTH FREE Pay Per Click or SEO Management Service. No Company has offered this before and we’re doing it because we want to see you come on board before January 1, 2012 when we increase ALL of our service prices! Not only will you will NOT PAY your first month management but we are ALSO GOING TO WAIVE YOUR SETUP FEES!!!
This offer ends Friday, December 9th 2011 and may never be offered again. This offer requires a 6 month termed agreement.
ONLY 10 SPACES AVAILABLE!
FILL OUT THE EVALUATION FORM TO THE RIGHT AND A
KEYWORD SEARCH PRO WILL CONTACT YOU TO GET STARTED!
Most advertisers use negative keywords in the most limited fashion. Limitations occur both in the way advertisers retrieve their potential negative keywords, as well as where and how their negative keywords are executed. It’s very common to see advertisers try their luck guessing as to which negatives to use and it’s obvious those advertisers aren’t paying attention to which specific queries people ACTUALLY type into the Google search.
When you, as an advertiser, can discover not only which queries people actually make but also what keywords and ads they trigger, you can take back control over your account and learn how easily people convert under the proper settings.
Negative keywords have other purposes than to simply weed out irrelevant inquiries. Here are 3 simple ways you can increase conversions by using negative keywords. (more…)
Last month I read a news brief on Google’s projected numbers for 2011. It was no surprise the damn thing had a green arrow pointing north. With Larry Page at the helm of Planet GOOG (ticker), he has a major undertaking to GOOG shareholders. The idea of making money hasn’t changed. However, one could only question if the plan for making money has changed. Frankly, it’s been the same plan all along.
Google published its projected increase for CPC (cost per click) in 2011 as 5%, the same as last year. When I heard this, I choked on my Americano. There is no way Google’s CPC only increased 5% last year. They must have done one of those weighted means we forgot about in Stats class. Even after digging up a subjective number, we found an 8% increase in CPC that was published by Jefferies & Co.’s analyst, Youssef Squal.
Youssef may not be so quick to overstate but I will. It’s more than that. It’s hard for us to tell because we manage our clients CPC down. When you think about all the advertiser accounts that go unmanaged or that are managed by a majority standard, 8% is the difference between a CPC of $1.00 and $1.08. Come on!