Category : Uncategorized

March 6, 2015
kspteam

Yes Google did make $66B last year but it’s been botching up the SERPs for a little over a year (and much longer of you want to include Panda in that discussion). Just had to clarify for those that want to split hairs; everyone else gets the point. A series of moves on Google’s behalf have completely changed the landscape

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5 Underused Adwords Tools 2015
January 26, 2015
kspteam

For 2015, paid search advertisers are going to have to look outside the conventional search and display campaigns if they want to maximize their reach on Adwords. While many advertisers have begun using programs like Google Shopping (formerly PLAs) and Remarketing, most still aren’t aware of how far they can take their Adwords account. Here is a short list of

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Graph in Technology tv throw down cliff
November 5, 2014
kspteam

Every year, we keep about 100 advertisers from losing out big time on conversions and profits. When marketing people think of the “holiday season”, they think of retail sales and peak consumer shopping. They think of Black Friday and Cyber Monday. They think about holiday advertisements and running sales to encourage purchasing. While all of these are a big part

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Festivus 2012
December 16, 2013
kspteam

Every year, a good friend and past KSP employee, Patrick Horne, put on an event where we pack lunch bags full of food and they go distribute them on the streets of LA (in various parts) to people who might need a clean meal. Last year they hand-packed over 600 lunch bags. More Pictures Can be Found Here on Our

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doom
July 26, 2013
kspteam

Almost a doomsday of sorts, July 22nd was supposed to be the endgame for advertisers perpetrating around without having upgraded their Legacy campaigns to Enhanced. Google has been warning advertisers since late February that an automatic upgrade would happen for all Adwords campaigns sometime in June. As suspected, the official date (July 22) was released at this year’s Ad-Tech in

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April 12, 2013
kspteam

Google Enhanced Campaigns from Keyword Search Pros

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February 6, 2013
kspteam

Today at exactly 12pm Pacific, Google officially announced its plan to roll out major changes to the Adwords campaign functionality. Calling the “upgrade” Enhanced Campaigns, Google has said this is the “first step to help you more simply and smartly manage” Adwords campaigns as it pertains to the different devices, locations, day scheduling, and conversions across these segments. Previously, we

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Cycle
January 2, 2013
kspteam

Happy New Year!!! We have been busy the last quarter of 2012 planning and developing the new inner-workings behind our Paid Search Management Services. To start, we want to talk about a new alternative pricing program which is being offered for the very first time in the SEM industry. We are proud to officially introduce: “You Choose” PPC Management Pricing!

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Small Business Woman in Office Box
December 10, 2012
kspteam

For those of you who have never heard of Small Business Saturday, it is a special shopping day created by AMEX on the Saturday after Black Friday/Thanksgiving to support small business sales too. Here at KSP, we salute small business as most of our clients are small retailers and wholesale product or service providers. Any reason to spend more with

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KSP_INFOGRAPHIC_v1
July 19, 2012
kspteam

We recently had this infographic provided to us from Social Grattitude. We don't know if it's really about the future of paid search but it's still really cool. (more…)

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