Use Match Settings and Increase Return

Posted onMay 23rd, 2010 byadmin

In order to use match settings and increase return simultaneously, you’ll have to understand a few things about match settings and search queries. One is that the level of impressions significantly decreases for phrase and exact match versions of keywords. And secondly, applying match settings to keywords should be done only with the intention of lowering “high” conversion costs or slowing the amount of clicks to conform to a limited daily budget.

When attempting to lower high conversion cost, it is important that you take all the preceding steps to lower conversion cost before applying match settings. Match setting will likely result in lower traffic and consequently lower sales volume. If you race ahead and apply match settings prematurely, you might forgo the opportunity to lower conversion cost without lowering traffic and sales.

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Cut Wasted Spend with Search Query Reports

Posted onApril 23rd, 2010 byadmin

Cut More than 10% of wasted Google ad spend with Search Query Reports. Search Queries are keywords that visitors have types into Google. Whenever someone clicks on your website, there is a record of what they types into Google to do so.

One of the largest misconceptions about advertisers have is that they think people who click on their ad, always type in their “exact” keywords. This is really true only 5-10% of the time. Most of the time, they are searching some different, longer or shorter tail variation of the exact words. The point is that Google is trying to find relevant matched between what you offer and what people are searching for. The rub is that Google is a computer that doesn’t have the human-like capabilities to understand every single person searching intention and match it exactly with what you do. When looking for relevancy between your keywords and keyword searches, there lies irrelevant search queries.

So you grab this record of search queries called a Search Query Report. Once you have this report, you can go through it and look out for potential negative keywords that can be used to qualify for only the relevant the search queries. How long would you spend sifting through wasteful keywords if you could save more than 10% of your monthly as spend? An hour? 2 hours? I’m gonna teach you how to do in less than 30 minutes month.

I’ll tell ya: just about every time we have furnished an advertiser with this sort of analysis the standard response has been, “I’ll paying for that?” And the answer is yes.

We’ve written about this before and done a video but never really showed advertisers how easy this really is. Here it is.

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Methods to Keyword Research

Posted onAugust 18th, 2009 byadmin

As an advertising consultant for one of the leading PPC firms, I’m always asked this question, “Where do you get your keywords from?” And since this is such a popular question, I have decided to finally write a post about it once and for all. Because afterall, if it’s something you’re going to do, you should probably do it right from the start.

Before we really jump right in, I want to mention that there are different circumstances between advertisers who are looking to do keyword research for the very first time and those who are looking to add additional keywords to their existing keyword mix. Depending on what resources you have available at the time you do your research, that would dictate how you could go about finding them.

There are actually quite a few ways in which to find keywords. Not all of them will be mentioned here in this article. However, we will mention the most popular ways to research keywords and also give the disclaimers to them as well. There is no perfect way to get the right keywords the first time around. And whatever keywords you do find will have to undergo some tests to make sure it holds true for your account.

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