Even if your website ranks #1 organically, paid search is an important part of your marketing plan.
Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop in clicks. Scrutinizers immediately started asking questions. What happens if your brand is the top organic result for the keyword? Surely the results would be different than if your organic result was on the second page.
Our sales team here at Keyword Search Pros has been telling advertisers for years that they can’t pull their paid ads when they get higher organic rankings. In the quest to save some cash, companies come up with this strategy and feel it’s a revelation. Finally there is a study to go along with the argument. (more…)
High bounce rated could be attributed to a variety of different scenarios. The danger with bounce rate is that it really only tells you one thing: the percentage of people who came to and left the website from the same page they landed. That’s all. I often get asked, “What’s a Good Bounce Rate?” And like all the times I get asked, “Whats’s a good__(CPC, CTR, Conv. Rate)_?” My response is the same. It depends.
Bounce rate doesn’t tell you why they did. Remember that each visitor is different and has a different experience when they visit your site. Its reasonable to assume they leave for different reasons.
This is just a quick read to give advertisers some reasonable and possible conclusions regarding bounce rate. I’ll also give you some steps you can take to improve bounce rate or otherwise disregard it.
Suppose you get into your analytics and you notice the following bounce rates:
Adgroup 1 67% Homepage
Adgroup 2 58% Product Category Page
Adgroup 3 89% Product Description Page
How to Decipher: What is a Good Bounce Rate?